Kanye West, the iconic rapper and entrepreneur, has again proven his knack for innovation by venturing into the news world. Ye recently launched the YEWS app, a play on his nickname and the word “Jews.”
‘YEWS’
The YEWS app is accompanied by the news site Yews. News, was unveiled on Dec. 13. Currently accessible exclusively on mobile devices, the app features two drop-down menus named “10 AM” and “3 PM.”
This latest business endeavor adds to his ever-growing empire following the announcement of his Vultures album. With the introduction of the YEWS app, Ye aims to provide a unique news experience that covers a wide range of topics, including fashion, politics, sports, and pop culture.
These menus give users access to articles covering a diverse range of subjects, all opening with captivating header artwork. This creative approach reflects Ye’s distinct artistic vision, which has made him a trendsetter in the entertainment industry. Users on Twitter (X) reacted to the launch of the YEWS app in mixed ways.
One user, @Lunch77Beatz, enthusiastically praised the news platform, stating, “YEWS is the best news site I’ve ever read.” However, another user, @Isabellahmarin, expressed concern over the app’s name, saying, “Yews is awfully…worded. Hopefully it means Ye News.”
Meet The New Head Of Design
Interestingly, Russian designer Gosha Rubchinskiy was announced as the new Head of Design at YEEZY through a link to Yews. News website. Notably, Ye filed a trademark for the term YEWS in October, indicating his vision of developing this unique news concept long before its actual launch.
Updated By: Chris Samuel (12/15/23 at 1:58 pm)
Kanye West Files A Trademark For The Term ‘YEWS.’ Is He ‘Trolling’ The Jewish Community?
Kanye West has recently filed a trademark for the term, “YEWS.” The Chicago rapper plans to use it across various industries, including streaming, restaurants, financial services, real estate, clothing, media and audio, entertainment content, beauty products, and more. As the news broke, fans began speculating whether Kanye was intentionally provoking the Jewish community.
‘YEWS’
It has been reported that Kanye West, also known as Ye, has recently filed a trademark for the term, “YEWS.”
The filing was made on Oct. 2 under the LLC Ox Poha Inc., which is linked to the DONDA artist’s office address on Melrose Ave in Los Angeles. Despite filing the trademark, Kanye has not publicly commented on its purpose or intentions despite filing the trademark.
Is Ye ‘Trolling’?
Some fans on social media believe that Ye is deliberately “trolling” the Jewish community with the term “YEWS.” One user commented, “This is a wild man LMAO,” while another speculated, “Prob doing this, so he can say that he hates them without getting canceled again.”
The Yeezy mogul faced backlash in Oct. 2022 for an anti-Semitic rant on Twitter, leading to the loss of several endorsement deals. Kanye has not publicly commented on the trademark.
In May 2023, Kanye West filed another trademark for “Yeezy sock shoes” through his holding company, Mascotte Holdings. This filing aimed to expand and explore innovative footwear designs under the Yeezy brand.
This perception stems from previous incidents, such as Kanye placing a Yeezy office in Los Angeles next to an Adidas building after the company had previously cut ties with him. This occurred following his anti-Semitic remarks.
‘Alicia Teas’
In a similar vein, Alicia Keys filed a trademark on Sept. 25 for a new line of teas called “Alicia Teas.” Her company, AK Worldwide, secured the rights to the name and even hinted at a possible future collaboration with the popular coffee chain Starbucks in the future.
Originally Written By: Chris Samuel
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