Her curves have been breaking the internet, and now SZA is lending her bodacious body to Skims. Kim Kardashian’s underwear brand has helped the reality television mogul rake in millions, and SZA’s addition is surely another moneymaker. Today (March 22), Skims shared images from the S.O.S. hitmaker’s campaign with the loungewear giant, and as expected, the photos have hearts racing. “I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign,” the singer said in a press release, “and to align myself with a brand that strives to make women feel both comfortable and sexy.”
At the moment, SZA is in the thick of her sold-out S.O.S. tour to support the album that has been a staple on the charts. Kardashian is impressed by SZA’s tenacity, so it was an easy choice for her to lead the Fits Everybody campaign. “SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign,” said Kardashian.
SZA Is Sultry In Skims
Kardashian’s sentiments were further echoed by Jens Grede, co-founder of Skims. “SZA is a defining voice in popular culture today; a multi-faceted artist who’s an inspiration to women everywhere,” Grede stated. “We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS.” This has been a new curvy season for SZA, whose body has been a topic of pop culture. The singer seemingly addressed getting cosmetic surgery on S.O.S., leaving many to once again discuss whether or not she’s gone under the knife.
Meanwhile, her supporters are happy to see her back in action. It took years for S.O.S. to make it to completion, but it wasn’t for a lack of effort. SZA occasionally popped up on social media with complaints about her label delaying her record. However, Top Dawg Entertainment president Terrence “Punch” Henderson Jr. always had SZA’s best interest—and global success—at heart. Additionally, in a recent interview with Rap Radar, Punch revealed that SZA has at least an EP’s worth of Rap tracks. Since disclosing the information, fans have been clamoring for a listen. Check out more photos from SZA’s hot Skims campaign below.
More From The Singer’s Campaign
