Spotify has been a game-changer in the music industry. The streaming platform has made it easier for big-name artists to connect with their fans. Additionally, many would argue that Spotify has democratized the industry. Gone are the days when budding artists were forced to sell mixtapes to passersby on the street. Furthermore, Spotify has lessened the need for artists to be noticed by big-name producers or record companies. Now, wannabe music stars can simply record their songs and upload them to the internet.
However, there is a downside to Spotify’s explosion in popularity. The amount of people on the platform has caused oversaturation. Subsequently, many of the songs are being ignored. Baller Alert took to Instagram to shed light on a new study that shows that much of the music being uploaded to Spotify is not being listened to. The study says that nearly a quarter of music uploaded to the platform received zero plays last year. Subsequently, that accounts for about 38 million songs. Additionally, the study also says that another 67 million songs on the platform received less than ten streams. That accounts for about half of the songs on Spotify.
Spotify Still Dominated By Big Names
Meanwhile, the study went on to place the number of total songs on Spotify at around 158 million. That means that about three-quarters of all of the music on the platform is largely going unheard, Furthermore, these numbers seem to suggest what most observers likely already knew. Spotify is dominated by big names. Artists like Eminem, NBA YoungBoy, and Miley Cyrus do massive numbers on the platform. Meanwhile, the majority of artists receive little to no play.
Obviously, music is a very difficult industry to break into. Most people who set out to become big-name musicians never meet their goals. Moreover, attracting an audience can be a difficult task. Indeed even highly talented artists will never will never taste stardom. However, one of the more perplexing things about the study is that people aren’t even listening to their songs. Moreover, it seems they are not promoting the music to their friends and family.
[Via]