The WNBA All-Star Game in Phoenix did numbers on TV! According to ESPN, 3.44 million viewers watched the game on ABC, topping the previous best of 1.44 million in 2003.
Last year’s WNBA All-Star game brought in 850,000 viewers.
“This weekend’s extraordinary viewership underscores women’s sports’ exponential growth and ESPN is proud to showcase this incredible league and its exceptional athletes on such a grand stage,” said Julie Sobieski, ESPN senior vice president of league programming and acquisitions.
Last Saturday’s 2024 #WNBAAllStar game on ABC was the most-watched EVER
3rd most-viewed #WNBA event EVER
More: https://t.co/aREroeQFKA pic.twitter.com/RSZQmPWTi3
— ESPN PR (@ESPNPR) July 23, 2024
Also during the weekend, Jake from State Farm joined forces with basketball star Caitlin Clark to surprise fans in Phoenix ahead of the WNBA All-Star Game — the unexpected meet-and-greet thrilled fans, who were excited to see Caitlin in person.
This event is part of State Farm’s ongoing commitment to supporting women’s sports and the WNBA. The WNBA All-Star weekend it provided a perfect opportunity for the insurance company to showcase its dedication to empowering female athletes and engaging with the basketball community. Fans left with unforgettable memories and a deeper appreciation for State Farm’s support of women’s sports.
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