On Jan. 17th, POWERADE proudly announced the addition of college basketball standouts Flau’Jae Johnson from Louisiana State University (LSU) and Isaiah Collier from the University of Southern California (USC) to its roster of athlete partners.
Flau’Jae and Isaiah join an impressive lineup of athletes associated with POWERADE through the Name, Image, and Likeness (NIL) initiative. This includes highly rated 2024 NFL Draft prospects such as LSU Tigers QB Jayden Daniels and FSU Seminoles DE Jared Verse, along with UGA Bulldogs QB Malaki Starks, USC Trojans WR Mario Williams, and Iowa Hawkeyes RB Kalen Johnson.
In addition to individual athlete partnerships, POWERADE serves as the Official Hydration Partner for over 20 college programs, including LSU and USC.
Flau’Jae and Isaiah will feature prominently in upcoming national marketing campaigns, retail and sponsorship events, OOH advertising, and digital and social media activations. Both athletes, at 20 and 19 years old, respectively, bring impressive accolades, with Flau’Jae named SEC Freshman of the Year in 2023 and Isaiah honored as the 2023 McDonald’s All-American Game MVP.
These partnerships follow POWERADE’s recent introduction of an all-new formula and packaging in 2023, delivering a great-tasting formula with 50% more electrolytes than the Gatorade Thirst Quencher.
The post SOURCE SPORTS: POWERADE Welcomes Flau’Jae Johnson and Isaiah Collier as Newest Athlete Partners first appeared on The Source.
The post SOURCE SPORTS: POWERADE Welcomes Flau’Jae Johnson and Isaiah Collier as Newest Athlete Partners appeared first on The Source.