Kendrick Lamar & Dr. Dre Song ‘It’s Alive (Pyrex)’ From Beats By Dre Ad Surfaces May 11, 2023 by newhiphopnews Kendrick Lamar and Dr. Dre’s “It’s Alive (Pyrex)” has leaked in full nearly a decade after the track’s initial debut in a 2013 Beats By Dre commercial.