How Freestyle Rap Became Big Business In The Spanish-Speaking World: The Story Of Urban Roosters

By Hernán Panessi and Javier Hasse. Hundreds of millions of views, a barrage of new stars, the creation of unexpected jobs, rap materialized from an original side, a hobby that became a business. Professional freestyle rap is one of the most amazing phenomena of the last decade. And it’s big business too. “The launch of […]