Can’t stop won’t stop is a real thing, at least when it comes to Diddy’s music catalog. Sean Combs extensive songs, albums and collaborations have experienced a notable increase in streams following his recent arrest and the unsealing of an indictment against him.
Look, that was expected. People are going to play his music more out of sheer curiosity.
Get this, according to Luminate, a leading industry data and analytics company, Combs’ music, spanning his various monikers — including Diddy, Puff Daddy, and P. Diddy — saw an 18.3% rise in on-demand streams during the week of his arrest, compared to the week prior.
George Howard, a professor of music business management at Berklee College of Music, stated, “Music just becomes another piece of information as people try to comprehend the atrocities,” Howard explained to The Associated Press. “It’s like, ‘What would someone whose brain works like that, allegedly, what would their music sound like?’”
What’s more is people also noted that many people may now associate Combs more with his various business ventures, such as Revolt TV and Ciroc vodka (although he’s no longer affiliated with either), than with his music career.
“The natural curiosity that these types of charges evoke makes sense,” Howard added. “It’s like driving by a car crash. People want to look.”
Such increases in streaming numbers following controversy are not uncommon. For instance, after a documentary accused R. Kelly of sexual misconduct involving women and underage girls, his streaming numbers nearly doubled.
Howard went on to point out that the “anonymization” of streaming might be contributing to the spike in plays for both Combs and Kelly. “Imagine walking into a record store now like, ‘Yeah, I want to buy this Diddy CD,’” he said.
No matter how you feel about Diddy, he’s made more music than most humans alive and avoiding it is not going to be easy, even for those who want to.
The post Diddy Sees Jump in Streams Since Federal Indictment first appeared on .
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