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Stormzy Drops The Powerful Single ‘Mel Made Me Do It’ Along With A Star-Studded Video
Stormzy released Heavy Is The Head, his sophomore album, in December 2019. With his first solo single in three years, the UK grime pioneer is putting everyone on notice that he still wears the crown. Produced by Knox Brown and mixed by MixedByAli, “Mel Made Me Do It” arrived Friday (September 23). “I been the GOAT so long, I guess it’s not exciting when I win,” Stormzy spits in the opening line. And the flex only gets stronger from there.
The cinematic KLVDR-directed music video spans nearly 11 minutes and packs in over 30 cameos, including Dave, Ian Wright, Jose Mourinho, Stylo G, and Usain Bolt. 90 seconds in, we’re transported to a fictional talk show aptly titled Mel Made Me Do It hosted by Jonathan Ross and Zeze Mills. Stormzy is their guest alongside British sprinter Dina Asher-Smith and journalist Louis Theroux (aka the “My Money Don’t Jiggle Jiggle” guy). Ross asks Stormzy what’s on his mind, which launches him back into his braggadocios bars: “Any time I do a big flex, just ignore me / N****s wanna hear my side of the story / N****s wanna hear a n**** chat like it’s Maury / F*ck that, you n****s better bask in my glory.”
Midway through, Stormzy is flanked by Mourinho. He delivers the line, “I prefer not to speak like I’m Jose.” The former Chelsea and Manchester United manager puts his finger over his mouth famous as audio cuts in of his famous quote, “I prefer not to speak. If I speak, I am in big trouble.”
Despite all the clever references and name-drops, the song’s inspiration is singular and simple. According to press release, “Mel Made Me Do It” is “a direct reference to the influence of his long-time personal stylist, Melissa’s Wardrobe.” Her appearance in the video comes roughly one minute before a soul-stirring monologue about Black excellence written by Wretch 32 is narrated off-camera by Michaela Coel, the Emmy-winning creator and star of I May Destroy You.
“Our DNA empowers us… our genes are enriched… This is not a phase. This is phase 1… Let us reign in honour of the #windrush[ing] through our veins”
The Michaela Coel narration in Stormzy’s #MelMadeMeDoIt video pic.twitter.com/rSzRq5Vd31
— Dionne Grant (@DionneGrant) September 23, 2022
Over the summer, Stormzy received an honorary doctorate from the University Of Exeter for “outstanding achievements in the field of higher education philanthropy and widening participation.” If anything, “Mel Made Me Do It” reaffirms that he’s more locked into his greater purpose than ever.
Watch the powerful video above.
Stormzy is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
Connecting Dots: Inside The UK’s First Large-Scale Songwriting Camp With Warner Chappell
“Songwriters and artists want feedback, they want your opinion, so it’s just about knowing how to navigate that creativity and making sure it thrives.”
—Ryan Press
Creativity juices are flowing. Inside Metropolis’ lofty halls, music is being made at an almost industrial scale, but in ways that can only be termed organic. In Studio A, producer Ben Billions and alt-pop queen La Roux are cooking up a beat while, in Studio B, UK rap wonderkids A1 x J1 have finished a new track, brimming with excitement as they hear it back. Church Road legend Nines has just left Studio C, replaced by Grammy Award-nominated producer T-Minus.
Over in the foyer, renowned songwriter Sean Garrett—brains behind hits by Beyoncé, Usher, Brandy and more—is chopping it up with rising producers such as Atlanta’s Section8, himself having worked with Lil Baby of late. There is no sense of competition here, only the desire to catch a vibe and learn from each other. Food and drinks, courtesy of Wingstop and Hennessy, are swirling, as are conversations based on common interests not exclusive to music—from Wordle challenges to hazy nights at London hotspot Tape—a refreshing normalcy, despite the star power in the building. And everyone’s invited, across camps and labels, strengthening the community feel of the experience.
“Word has gotten out about this really quickly,” says Shani Gonzales, Warner Chappell’s UK MD & Head of International A&R. “We have people coming in who have their own draw and it’s great the news has spread.” Press chimes in: “You leave your ego at the door with these sessions. More often than not, songwriters and artists—they want feedback, they want your opinion, so it’s just about knowing how to navigate that creativity and making sure it thrives.”
These sessions often run well into the early morning—Section8 admits he left the studio at 7am one night—allowing more time for imaginations to run wild. But rather than going gung-ho on producing would-be hits, the camp’s participants aim for optimum conditions to let the juices flow. New Jersey native Dougie F—who had a hand in penning Drake’s “Jimmy Crooks” and Jack Harlow’s “First Class”, both No. 1 smash hits—has been working with Headie One, Popcaan, Wretch 32, ENNY and more during his time at Metropolis.
“I work based on the feeling,” says Dougie F. “You have to be willing to compromise and able to read the room and see where you can insert yourself. You have to be intentional: if you come into a room saying, ‘I just wanna have fun and make good music,’ the product is going to feel like that. You never want these camps to feel like work.”
“This camp is a multicultural, multifaceted open space for people to create and I love that… Stuff like this doesn’t just happen in LA or Atlanta.”—Samuel Ademosu
Mirroring Dougie F’s outlook is Ari PenSmith, a Grammy Award-winning songwriter who has worked with Queen Bey, Wizkid and Kaytranada, and shared a studio with Garrett, Tay Keith, T-Minus and A1 x J1 this time round.
“I came here to have fun, make some new friends and just enjoy myself,” he says. “I think a lot of people tend to put pressure on themselves because of who’s in the room, but—for me—I look for those longer lasting relationships that you can build. When I write with others, I don’t necessarily walk in with any expectation for how a song should turn out. I work with what the energy is.”
Ultimately, beyond the goal of making music, these artists cherish the personal relationships they cultivate, so much so that the music almost feels irrelevant. In an industry that can be territorial and outright confrontational at times, the respect for each other that fills Metropolis is nothing short of admirable, as universal as the act of creating. Warner Chappell’s venture, as a result, can be classed as an overwhelming, collaborative success.
“This camp is a multicultural, multifaceted open space for people to create and I love that,” says Samuel Ademeso, founder of The Flight Club, management home for names such as TSB, P2J and J Warner. “It proves London is a real creative hub. Stuff like this doesn’t just happen in Los Angeles or Atlanta, so it’s a big thing for us.”