Viola

Photo Recap: Allen Iverson Celebrates Arrival of VIOLA Collection in Las Vegas

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With the Iverson collection, specialized strains, limited-edition merchandise, and a visit from Al Harrington and Allen Iverson, Viola made its formal debut in Nevada.

The People’s Champ offered love to fans, friends, and employees by signing autographs and embracing everyone who stopped by to support them. In contrast, friends of the brand, NBA Veterans Steven Jackson and CJ Watson, showed up to support and enjoy the atmosphere.

Customers can now purchase the Iverson collection at Health for Life Las Vegas and RISE Henderson, as well as Viola’s premium flower, exclusively at all regional RISE shops.

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VIola to Host 313 Day Concert Feat. Kash Doll, Babyface Ray, Sada Baby & More

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Viola is hosting the official 313 Day Concert at The Garden Theatre on March 13th to show her love for the city of Detroit.

Ahead of the launch of Iverson ‘01 strain later this month, the leading Black-owned cannabis company, linked with 3Fifteen to throw a star-studded event for the people of Detroit. The concert, which will be hosted by Detroit natives Haha Davis and Justin Floyd, will feature famous local and national artists like Kash Doll, Peezy, Icewear Vezzo, Sada Baby, Baby Money, Tay B, Payroll, Babyface Ray, Front Paije, Skilla Baby, Pretty Brayah, and Jugg Harden.

“Since 2019 we’ve really tried to integrate ourselves into the community. We’ve held turkey and coat drives but this is the first real event we’ve been able to do because of COVID,” said Al Harrington, CEO of Viola Brands. “Later this month we’re hosting our first Viola R&B karaoke as the launch party for our new 01’ Iverson strain. We’re just excited to continue giving back and show love to the 313.”

You can see the lineup for the event below and learn more about Allen Iverson’s involvement with Viola Brands here.

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