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Unrivaled Announces Under Armour as Official Uniform Partner

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Unrivaled Logo

Unrivaled, the groundbreaking professional women’s basketball league, has announced a multiyear partnership with Under Armour as its official uniform partner and performance outfitter. This collaboration will outfit players, coaches, and staff with top-tier apparel and accessories for both competition and training as the league prepares to debut its inaugural season.

Under Armour will supply all on-court uniforms, performance apparel, and accessories. Players, coaches, and staff will also receive Under Armour’s latest sportswear and baselayer products tailored for optimal fit and comfort. Additionally, the partnership ensures players without active shoe deals have access to premium basketball footwear from Under Armour.

Unrivaled’s debut season tips off Friday, January 17, at the league’s state-of-the-art Miami facility, with games airing on TNT. Fans can expect a strong Under Armour presence on the court and officially licensed gear available onsite. The official Under Armour jerseys will be revealed prior to the season opener.

“Under Armour is all about creating products that help athletes perform at their best, and we couldn’t be more thrilled to partner with Unrivaled to outfit some of the best women’s basketball players in the world as they compete on this exciting new stage,” said Under Armour’s Senior Vice President of Global Sports Marketing Sean Eggert. “As a brand, we have a long history of investing in women’s basketball, from the grassroots level all the way up to the pros. From our highly competitive AAU circuits, which foster some of the best talent across the country, to our partnership with some incredible women’s collegiate programs—such as the University of South Carolina, Notre Dame, Maryland, and Utah, to name a few—to supporting our female professional basketball athletes as they pursue excellence on and off the court, we are committed to providing equity for women in the sport and we are excited to partner with Unrivaled in their mission to do just that and support these phenomenal athletes.”

“First of all, I’m excited about Unrivaled because we get to stay in the States and continue to build the viewership and get eyes on women’s sports, with fans able to watch us throughout the whole year,” said Unrivaled player and Under Armour athlete Marina Mabrey. “WNBA players have not been able to really do that at this level, so that is a huge positive. And then having Under Armour partner with Unrivaled is just amazing. It shows that Under Armour is serious about investing in women’s basketball, and it will give the brand more exposure with WNBA and top athletes as well as their fans, allowing them to showcase everything they have to offer.”

The partnership extends beyond game day, reflecting a shared commitment to advancing women’s basketball at all levels. Each season, Under Armour and Unrivaled will host community events and a youth development camp through UA Next, Under Armour’s grassroots platform. Coaches will contribute to skill development programming, and players will volunteer to inspire and mentor the next generation.

“Unrivaled is all about challenging the status quo, and as a fellow innovator, Under Armour shares the same values and standards of excellence we set for ourselves,” said Unrivaled President Alex Bazzell. “This partnership is more than just a collaboration; it’s a commitment to empowering our athletes and coaching staff with the tools and resources they need to elevate their game.” 

Under Armour joins an impressive roster of Unrivaled partners, including State Farm, Ally Financial as the league’s official banking and founding partner, TNT Sports as the exclusive media rights partner, and Mediapro North America as the production and hosting partner.

Fans can stay connected with Unrivaled by visiting unrivaled.basketball and following @UnrivaledBasketball on social media for updates and announcements ahead of the season’s launch.

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Best Basketball Shoes For 2024

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When it comes to picking out the best basketball shoes, it can be pretty tough. Overall, this is due to the fact that there are so many options out there. Furthermore, a lot of shoes fit certain playstyles over others. It can be pretty overwhelming, but luckily, we are here with five shoes that could make your choice easier. We also have some featured colorways that will definitely bring forth some excitement.

Nike Ja 1

Best Basketball Shoes
Image via Flight Club

Firstly, we have the Nike Ja 1. This has been arguably the best new sneaker of the last 12 months. It is a simple yet effective shoe that has come in tons of amazing colorways. However, one of the best would be this “Light Smoke Grey” offering. Overall, it is a shoe that has a nice and simple color scape. There is some white mesh on the upper with hints of grey all the way throughout. It looks great, and this is a shoe you should absolutely be enticed by.

Way Of Wade 10

Way Of Wade 10
Image via GOAT

Secondly, we have this Li-Ning Way Of Wade 10. This is a phenomenal silhouette that comes from Dwyane Wade. Although Li-Ning is an oftentimes forgotten option, it is still one worth considering. When you look at this “Lavender” color scheme, you are immediately met with this shoe’s beauty. From the chunky midsole to mesh upper, this feels like a shoe that will turn you into some sort of superhuman.

Nike Sabrina 1

Best Basketball Shoes
Image via GOAT

Subsequently, we get an amazing entry from rising WNBA star Sabrina Ionescu. Her signature Nike Sabrina 1 sneaker is gaining steam on the court, and there have been some awesome colorways. Above, you can find the “Oregon Ducks” model which features the green and yellow colors of her alma mater. It is a very solid offering and one that will make Oregon fans very happy.

Under Armour Curry Flow 11

Curry Flow 11
Image via Flight Club

Our next sneaker is the Under Armour Curry Flow 11. Overall, Steph Curry is one of the greatest players in the history of basketball. Consequently, his sneaker line is pretty popular, even if some people still aren’t sold on UA as a sneaker brand. As for the “Dub Nation” colorway, this is one that you cannot go wrong with. Warriors fans will immediately recognize the blue, white, and yellow colors that match the jersey so perfectly. How could you go wrong?

Nike LeBron 21

Best Basketball Shoes
Image via Flight Club

Lastly, we have the masterful Nike LeBron 21. Overall, this is an easy contender for one of the best basketball shoes of 2024. Furthermore, this “Tahitian” colorway is one that combines some nifty elements. From the black suede upper to the iridescent back heel, we get something unique. There is even some green and yellow that peaks through the outsole to give the shoe that extra pop of color.

Let us know which of these are your favorites, in the comments section down below.

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Steph Curry Details His Under Armour Journey On “Sneaker Shooping”

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Steph Curry is one of the greatest players to ever touch a basketball. Overall, he will go down as the guy who revolutionized the game of basketball as it pertains to the three-point shot. There were plenty of great three-point shooters before him. However, in just a short amount of time, he became the consensus greatest shooter of all time. He currently has the three-point record, and he continues to build on that record. With four championships to his name, he is an easy first-ballot Hall-of-Famer.

Additionally, Curry has been able to carve out a lane for himself with Under Armour. Before him, no NBA player was really repping Under Armour on their feet. However, Curry was able to change that thanks to his signature line with the company. On the most recent episode of Sneaker Shopping on Complex, Steph spoke at length about his relationship with Under Armour and how it turned out to be a huge blessing. Throughout the episode, he goes through the history of some of his best shoes with the brand.

Read More: Michael Jordan Has Stephen A. Smith Read His Magic Johnson V Steph Curry Take Live On Air

Steph Curry At The Sneaker Store

Throughout the episode, Curry spoke excitedly about his brand. Additionally, he surprised some young women’s basketball players with free shoes. As you can see, he hooked them up with the Under Armour Curry 10 “Met Gala” which acts a reference to a suit he wore to the famous event. Overall, this is a great shoe and it is also extremely rare. As you can imagine, the young hoopers were extremely excited to end up with these shoes in their possession.

Coming into this season, Curry will be wearing the UA Curry 11. Overall, this is proving to be another great silhouette from Steph that will likely go under the radar. That said, let us know your thoughts on Curry’s sneaker line, in the comments section below. Additionally, stay tuned to HNHH for more news and updates from around the sneaker world.

Read More: Steph Curry Net Worth 2023: What Is The NBA Star Worth?

The post Steph Curry Details His Under Armour Journey On “Sneaker Shooping” appeared first on HotNewHipHop.

Best Steph Curry Sneakers

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Steph Curry sneakers have been some of the most popular shoes on the market since they were first released. Fans of the Golden State Warriors point guard can’t get enough of the signature shoes that Curry has released over the years. From the Under Armour Curry One to the Curry 7, these shoes have become a staple of style and performance. Here, we’re going to take a look at the best Steph Curry shoes of all time. Let’s get started.

Under Armour Men’s Curry 3Zero

Under Armour has created a fantastic basketball shoe for one of the NBA’s all-time greats – Steph Curry. The Curry 3Zero Basketball Shoe is perfect for quick and agile players who need top-level performance. This shoe has a foam cushioning system that offers superior comfort and flexibility. That makes it ideal for aggressive players like Steph Curry. The lightweight upper design ensures maximum breathability, while the midsole includes a combination of Charged Foam and Micro G cushioning for responsive energy return. The outsole is made from rubber for improved traction. This allows you to make sharp cuts and stay light on your feet.

Under Armour Curry 1

Released in 2015, the Under Armour Curry 1 is one of Stephen Curry’s most iconic sneakers. Additionally, it was the first signature shoe that Curry released with Under Armour and was met with much anticipation. The shoe features a predominantly white upper made of mesh and suede detailing around the toe box and heel. It also has a midsole containing full-length Charged Cushioning technology for maximum comfort and impact protection. This was combined with an outsole composed of solid rubber with a multi-directional traction pattern for enhanced grip on the court.

The shoe’s design is further enhanced by an embossed SC30 logo on the tongue and an embroidered UA logo on the heel. The Under Armour Curry 1 continues to be one of basketball’s most popular signature shoes today. It’s a great way to show off your support for Steph Curry.

Under Armour Curry 4 More Fun

The Under Armour Curry 4 “More Fun” is a stylish and practical shoe designed for the court. It features a lightweight, breathable upper with molded synthetic leather that wraps around the foot for enhanced support. A full-length Micro G foam also provides the midsole cushioning to help you stay agile on the court. The outsole uses an innovative traction pattern that further helps provide excellent grip and traction on the hardwood.

The design of this sneaker also features bold colorways, like black/gold, white/navy, and blue/white. This makes it one of the most fashionable choices for Stephen Curry fans. It’s also a great choice for performance and comfort. The cushioning, support, and traction combination will help you excel in any game. Overall, if you’re looking for a stylish and functional basketball shoe, the Under Armour Curry 4 “More Fun” is one to consider.

Under Armour Curry Flow 9 We Believe

The Under Armour Curry Flow 9 “We Believe” is one of the most iconic sneakers ever made by Curry. The shoe features a Flyknit upper with a woven pattern, which makes it lightweight and breathable. The midsole is made of Micro G cushioning, providing superior cushioning and comfort. Additionally, the outsole has a classic herringbone pattern providing excellent court traction. This sneaker also features the UA logo on the tongue and the signature “SC30” logo on the heel.

The Curry Flow 9 “We Believe” is also a stylish and versatile sneaker. It can be worn for everyday use as well as for sports activities. It is perfect for those who want to make a statement with their style while still being able to perform on the court. Whether you are a fan of Steph Curry or not, this is one of the best sneakers ever.

Under Armour Curry 10

The Under Armour Curry 10 sneakers are Stephen Curry’s latest signature model and a great option for any basketball fan. With a lightweight, breathable upper and midsole cushioning technology, the Curry 10 also offers all-day comfort and flexibility on the court. The shoe also features a multi-directional traction pattern that provides enhanced grip and control during quick cuts and changes in direction.

The Curry 10 also utilizes a “high-performance footbed” that provides additional cushioning in critical areas of the foot, helping to reduce impact and ensure a smoother ride. Additionally, the shoe has been designed to emphasize breathability, with the midsole perforated for ventilation and air circulation throughout the foot.

Under Armour Curry 3Z6 Basketball Shoes

The Under Armour Curry 3Z6 shoes are a signature sneaker. These shoes offer excellent comfort, performance, and style. The sole is made with Micro G foam, providing superior cushioning and impact protection while giving the shoe a lightweight feel. The outsole is made with Charged Cushioning technology, which helps to absorb shock and provide better stability on the court. The upper is also made with mesh and synthetic leather, creating a breathable and durable material that lasts through all your games. Additionally, the midsole has a visible Zoom Air unit that helps to provide extra bounce and cushioning, while the lacing system gives you a secure fit. The overall design features an eye-catching geometric pattern for added style points.

Under Armour Curry 4 More Range

The Under Armour Curry 4 More Range was released in August 2017 as a follow-up to the Curry 3s. It features a knit upper, neoprene bootie, and full-length Micro G foam cushioning. The shoe also has an external heel counter for extra stability. Further, the design is inspired by Curry’s more mature style of play. It has added color and details to show his development as a player. The shoe also has several colorways, including the all-white SC30 “More Range” edition. That sneaker pays tribute to the NBA star’s legendary three-point shooting. The Curry 4 More Range is perfect for players looking for a comfortable sneaker that will help them elevate their game.

Steph Curry Reacts To Under Armour Deal

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Steph Curry has already cemented his legacy as one of the greatest to ever play the game. Curry’s style of play has forever changed the way the game of basketball is played. A champion and 3-point savant, having Curry on your team is never a bad thing. Under Armour wants to make sure that Curry is never on another team when it comes to sponsorship. The sports clothing brand has given Curry an offer he surely couldn’t refuse.

Nick DePaula of ESPN has reported that Curry and Under Armour have reached a long-term agreement that extends well past Curry’s days on the hardwood. DePaula stated that not only did Curry receive the extension, but will serve as president of his own brand. The deal was a no-brainer for both sides, as Curry’s name carries a lot of weight in the marketing department. The extension will see more growth from the Curry brand as time moves on.

Steph Curry-Under Armour Marriage Is A Win-Win

Stephen Curry #30 of the Golden State Warriors, leaves the court following a victory over the New Orleans Pelicans at Chase Center on March 28, 2023 in San Francisco, California. (Photo by Loren Elliott/Getty Images)

“We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days and the added investment in the great things that we both bring to the table, it’s an exciting time to strengthen that partnership,” Curry stated during his contract extension with the popular brand. Curry is currently in his tenth signature shoe with the company, with plans for many more.

There you have it. Steph Curry will be an Under Armour athlete all the way to his AARP days. While some might have been hoping to see a Curry shoe under a different umbrella. Your only chance to grab a Curry shoe will be with the Under Armour Brand. Do you wish that Curry would have reached out to another brand? Are you a fan of the Curry-Under Armour partnership? Let us know in the comment section below where your sneaker loyalties lie. For more news on the NBA and the sneaker game, stay plugged into HNHH.

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