SIA collective

SOURCE SPORTS: Kyrie Irving In Discussion with Black-Owned Company for New Sneaker Deal

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NBA Fines Kyrie Irving $25k For "Ungrateful" Comment Made Towards Fans Heckling Him

After he departed from Nike, Kyrie Irving made moves toward a new sneaker home. According to Musiq Soulchild, Irving is nearing a deal with the Black-owned shoe company SIA Collective.

TMZ caught the R&B star as he wore a pair of Croc-adjacent foam shoes. The shoe was from the SIA Collective, detailing that the brand, an acronym for Somewhere In America, is close to a new deal to make Irving their star endorsement.

“These shoes are made by a Black man,” Soulchild said. “His name is Devlin. He has his own company called SIA Collective… He’s actually in talks trying to work out a deal with Kyrie Irving.”

SIA is owned by Delvin Carter, which currently has nearly 400,000 followers on social media. The sneaker brand is sponsored in Oakland.

Soulchild added, “I think that will be an awesome decision.”

Earlier this month, Nike severed all business partnerships with NBA star Kyrie Irving, just one month following his Nike contract’s “suspension,” which stemmed from a perceived anti-Semitic video reposted by the Nets star on social media.

With Irving offering, no apology for posting the video, his suspended contract with Nike was paired with a suspension from the Brooklyn Nets. Nike also decided to shelf the release of its signature shoe, the Kyrie 8.

The sides have parted ways one month after Nike suspended its relationship with the Nets star. Sports reporter Shams Charania tweeted, “Kyrie Irving is no longer a Nike athlete, Nike spokesperson says. Irving has one of the most popular signature shoes in the NBA and is now a sneaker free agent.”

The post SOURCE SPORTS: Kyrie Irving In Discussion with Black-Owned Company for New Sneaker Deal appeared first on The Source.

Kyrie Irving Reportedly In Deep Talks With Sneaker Brand

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Kyrie Irving lost his Nike deal last month following his anti-Semitic Twitter post. Ultimately, Kyrie apologized for sharing the Amazon documentary, although, for many, the damage had already been done. Subsequently, Irving was suspended by the Nets before being reinstated two weeks later.

These days, Kyrie is excelling on the Brooklyn Nets, who look like a title contender. Overall, things are going well for him, particularly on the sneaker front. He is now looking to get a new deal and it seems like brands like Puma and New Balance are interested.

Kyrie Irving #11 of the Brooklyn Nets looks on against the Detroit Pistons at Little Caesars Arena on December 18, 2022 in Detroit, Michigan. (Photo by Nic Antaya/Getty Images)

Kyrie Irving x SIA Collective

According to Musiq Soulchild, who recently spoke with TMZ, Kyrie is actually in advanced talks with SIA Collective. SIA Collective is a shoe brand from Devlin Carter, and it has been making huge waves. Musiq claims that while copping some shoes at SIA, he was told that Kyrie is seriously considering a partnership.

“I think that will be an awesome decision,” Musiq said. For now, however, an official decision has not yet been made by Kyrie. Either way, there is someone with a lot of interesting in the Nets star, and that will certainly go a long way.

Overall, it has always been hard for athletes to compete while working with smaller brands. For instance, guys like Dwyane Wade and Klay Thompson have never had the “iconic” sneaker status they would have with a Nike or an Adidas. Kyrie’s first few shoes with Nike were incredible, and no matter where he goes, it will be almost impossible to capture that lightning in a bottle again.

However, Kyrie has a lot of fans who are ready to support him. That said, it will be interesting to see how this plays out. If Kyrie signs with SIA Collective, he could certainly catapult them into a more mainstream conversation.

Let us know what you think Kyrie should do, in the comments below.

[Via]