Jordan Brand

50 Cent & G-Unit’s Reebok Collab Almost Outsold Jordan’s, Claims Reebok CEO

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50 Cent and G-Unit were running the game back in the early 2000s. They were driving culture forward, and it had numerous brands wanting to work for them. Eventually, Fif signed a massive deal with Reebok which made him one of the faces of the brand.

Additionally, he got his very own G-Unit sneaker with the brand. These were huge back in the day, and every single G-Unit member was wearing them. This had numerous people buying into the hype, and it was impossible to escape these kicks.

Mary J. Blige and 50 Cent perform during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Kevin C. Cox/Getty Images)

50 Cent & Reebok Vs. Jordan Brand

During the early 2000s, Reebok wanted to defeat Jordan Brand in the marketplace. This was always going to be next to impossible, however, they tried. In an interview, with Complex, Reebok CEO Todd Krinsky revealed just how close the brand came to toppling Jordan’s empire.

“We were selling like, you know, 40-50,000 per color at a time. I remember that back-to-school, we sold on one color, like 75,000 pairs,” Krinsky said. “I’m not saying, by the way, that G-Unit was ever close to Jordan in any way. I’m saying that one moment in time, that one colorway, I think we sold in almost as many pairs as the Jordan launch for that period.” He added, “[50 Cent] was always saying how many Jordans sell this week. I’m telling you, he was literally asking that every week or every time we had a meeting.”

Curtis “50 Cent” Jackson attends WE TV’s “Hip Hop Homicides” New York Premiere at Crosby Street Hotel on November 10, 2022 in New York City. (Photo by Jamie McCarthy/Getty Images)

Even though they weren’t able to surpass Jordan Brand, it was a valiant effort. The G-Unit shoes will forever be remembered for their impact on culture, and you can never take that away from Reebok.

Let us know what you thought of the G-Unit shoes, in the comments below. Also, stay tuned to HNHH for more news and updates from around the sneaker world.

[Via]

OVO x Air Jordan 5 “Tokyo” Sample Resurfaces Online

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Drake’s OVO brand has come through with some amazing collaborations over the years. Of course, Drake has worked with the likes of Jordan Brand on some fantastic sneakers, including the Air Jordan 12, Air Jordan 10, and Air Jordan 8. Back in the day, OVO even worked on a special version of the Air Jordan 5 “Tokyo,” but it was only a sample.

Thanks to the Instagram sneaker insider @zsneakerheadz and @collectors_closet, we now have a close look at the sample, which is resurfacing online. As you will see in the video down below, the shoe is pretty much the same as the original, except in this model, we have OVO branding and the prayer hands insignia on the insole. It adds just a little bit of that Drake flare to the sneaker, and we’re sure collectors would love these, only if they could get their hands on them.

Seeing as though this is a sample, it is safe to say that these will never actually see the light of day. Despite this, let us know what you think of the OVO x Air Jordan 5 “Tokyo” model, in the comments section down below. As always, keep it locked to HNHH for more news and updates from around the sneaker world.

Air Jordan 1 Mid “Wear Away” Coming Soon: Photos

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Air Jordan 1 Mid colorways have been in high demand as of late. If you are a fan of this silhouette, you have certainly been eating well, and Jumpman has even more offerings for you on the horizon. In fact, it seems like the next Air Jordan 1 Mid will actually use the wear-away uppers that have become so popular on sneakers like the Dunk Low and even the Air Jordan 1 High OG.

In the images down below, you can see that this colorway starts out in a basic state. The base of the sneaker is white and the overlays are black. This is a classic color scheme, but it eventually evolves into something unique. As you can tell from the photos, the black leather chips away into a dark orange finish that gives the shoe some immediate Fall vibes.

Unfortunately, this shoe does not yet have a release date, although you can expect these to drop relatively soon. In the meantime, let us know what you think of these, in the comments down below, and as always, stay tuned to HNHH for the latest news and updates from around the wide world of sneakers.

Image via Nike
Image via Nike
Image via Nike
Image via Nike
Image via Nike

Air Jordan 1 Elevate Low Surfaces In “Lucky Green”

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There have been various Air Jordan 1 variations over the years. One of them is the Air Jordan 1 Elevate Low, which is a take on the platform shoe craze. This is mostly a shoe tailored towards women, much in the same vein as the iconic Puma Fenty Creeper. It’s a sneaker that has developed a fanbase as of late, and there is no doubt that fans have been looking for more new colorways.

One such colorway is the “Lucky Green” model which can be found below. As you can see in these official images, the shoe has a mostly white leather base to it, while green overlays are placed on top. From there, the Nike swoosh and the tongue are black which creates some contrast between the white and the green.

At the time of writing this, an exact release date has not been revealed, however, you can expect these to drop in December for a price of $145 USD. As always, let us know what you think of this shoe, in the comments section down below, and stay tuned to HNHH for all of the latest news and updates from around the sneaker world.

Image via Nike
Image via Nike
Image via Nike
Image via Nike
Image via Nike

Air Jordan 2 “Chicago” Coming This Year: Best Look Yet

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One sneaker that is having a bit of a moment right now is the Air Jordan 2. This shoe was not very popular just a few years ago, but now, it is getting plenty of love in the form of collabs, new colorways, and, of course, retros. This is great news for fans of this silhouette who have felt left behind by the focus on the Air Jordan 1, 3, 4, and many others.

One shoe that is going to come back this year, is the Air Jordan 2 “Chicago.” This is a classic, and according to @zsneakerheadz, this shoe has some fresh in-hand images, which can be seen below. As you can see, this sneaker stays true to the original thanks to a white leather base and a black midsole. Surrounding this is a red back heel that brings in those Bulls aesthetics. It’s an iconic look that any fan can appreciate.

For now, this shoe is slated to release on December 30th of this year, however, an official release date has yet to be revealed by Jordan Brand. Until then, keep it locked to HNHH for all of the latest news and updates from around the sneaker world. Also, let us know how you feel about these, in the comments down below.

Air Jordan 1 Utility “Neutral Olive” Coming Soon: Photos

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Over the last few years, fans have been made privy to some truly bizarre Air Jordan 1 offerings. Of course, one such model is the Air Jordan 1 Utility which is known for having big airbag-like pockets on the sides and even the back heel. These pockets are for storage and while some might find these tacky, hikers might find them incredibly useful.

This is a shoe that has received a few colorways to start out with, and for the most part, they have been quite interesting. Now, we have the “Neutral Olive” scheme below, which despite its name, is quite flashy. For instance, the base of the shoe is shiny silver, while the neutral olive glistens over top. The Nike swoosh and tongue are black, which brings in some contrasting tones.

If you are looking to grab this wild variation of the Air Jordan 1, you will be able to do so as of Friday, October 7th for a price of $170 USD. As always, let us know what you think of these, in the comments section down below. Also, keep it locked to HNHH for more news and updates from around the sneaker world.

Image via Nike
Image via Nike
Image via Nike
Image via Nike
Image via Nike

A Timeline of Drake’s History With Nike

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Image via Complex Original
  • Image via Nike

    OVO x Jordan Brand

  • Image via Drake on Instagram

    OVO x Jordan Brand (The Exclusives)

  • Image via PALACE LEE / Barcroft Media for Getty Images

    Stripes Over Checks?

  • ‘The Story of Adidon’


  • Drake Shows Off Custom OVO x Nike ‘Scorpion’ Jerseys

  • Image via champagnepapi

    Nike Air Max Plus ‘For Stage Use’

  • Image via champagnepapi

    Nike Zoom Vomero 5

  • Image via Nike

    Air Jordan 4 ‘Raptors’

  • Image via Getty/Bennett Raglin

    Nike 2020 Forum


  • ‘Only You Freestyle’


  • ‘Laugh Now Cry Later’

  • Image via Drake x Nike

    Nike ‘Certified Lover Boy’ Merch

  • Image via Nike

    NOCTA

  • Drake’s triple-white Nocta Hot Step releases on March 3. Image via Nocta

    Nike NOCTA Hot Step

Can You Cop The New Air Jordan 3 “Rust Pink” ?

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Jordan Nike has been releasing designs for a lot of up ad coming summer sneakers, one of them being the Jordan 3 “Rust Pink” The women’s exclusive shoe is with colors and tones that accentuate the Jordan 3 silhouette. The body of the shoe is a mauve rusty pink with highlights of fiery red and […]

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