Ice Cube Explains How He And Kendrick Lamar Are Both “Provocative” Artists After “It’s My Ego” Lyric

Ice Cube has explained the intention behind his lyrics about Kendrick Lamar on his new single, “It’s My Ego.” On the song, Cube raps: “I was Kendrick before Kendrick/Rock & Roll Hall of Famer, like Jimi Hendrix.” Speaking about the song during an appearance on an interview with SiriusXM’s Rock the Bells Radio, Cube discussed how he views Lamar as being similar to himself.

“Just, you know, a provocative artist,” Cube explained, as caught by Entertainment Weekly. “An artist that said what I felt, put it all out there, very critical of the system and the government and what we have to go through as Black people in this country. I think he’s the same kind of artist: a thought-provoking artist. I was that before he was.”

Read More: Ice Cube Tells Kendrick Lamar To Stay Ready Amidst Drake Battle

Ice Cube & Kendrick Lamar At The Grammy Awards

LOS ANGELES, CA – FEBRUARY 15: Rapper Kendrick Lamar (R) accepts the award for Best Rap Album for “To Pimp a Butterfly” from rapper Ice Cube onstage during The 58th GRAMMY Awards at Staples Center on February 15, 2016 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

It’s not the first time Cube has praised Lamar this year. Discussing his beef with Drake, he previously expressed his approval of the feud and declared Lamar the winner. “I approve of the beef,” he said on the Big Pod with Shaq. “I always approve of rap battles. That’s the essence of the game… As long as it doesn’t get physical, ’cause that’s not rap. When it get physical, that’s just street crime.” He added: “I think Kendrick is up, I think he’s landed the more hard and effective punches, so to speak.”

Ice Cube Discusses “It’s My Ego”

Check out Cube’s latest comments on Kendrick Lamar below. They come as Lamar continues to prepare for his upcoming headlining set at the Super Bowl LIX Halftime Show. Be on the lookout for further updates on Ice Cube and Kendrick Lamar on HotNewHipHop.

 
 
 
 
 
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Read More: Ice Cube Doesn’t Like Watching Drake And Kendrick Lamar Battle

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Ice Cube Drops Bold New Single “IT’S MY EGO” Ahead of Forthcoming Album

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Iconic entertainment mogul and rapper Ice Cube has released his new single, “IT’S MY EGO,” featuring production from Grammy Award-winning, multi-platinum producer E-A-Ski. The track, available now on all streaming platforms, is a teaser for his much-anticipated album MAN DOWN, set to release November 22 via Lench Mob Records, distributed by Hitmakers.

Accompanying the single, Cube has unveiled the official music video, directed by Gabriel “VideoGod” Hart, known for his work on visuals like Migos’ “Versace” and Jeezy’s “My President is Black.” The video showcases Ice Cube playing multiple characters—from a minister to a fast food worker, to an extravagant version of himself in a bold blue fur coat. The visual’s vibrant storytelling aligns with the song’s powerful message: speak up, stand firm, and be unapologetically yourself.

The video, featuring cameos from Mike Epps, Omarion, Paula Jai Parker, and WC, adds extra flair to Cube’s already dynamic presence.

With sharp lyricism and a hard-hitting beat, “IT’S MY EGO” reflects Ice Cube’s signature style, blending West Coast rap with R&B elements. Cube describes the track as a reminder to stay true to oneself, stating, “It’s easier to stay true to yourself than constantly change for others’ expectations.”

Pre-save MAN DOWN now to prepare for the West Coast legend’s return with new music.

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