def jam

Snoop Dogg Follows JAY-Z’s Blueprint W/ New Gig

by

Snoop-Dogg-Follows-JAY-Z

West Coast rap icon Snoop Dogg is following in JAY-Z’s footsteps with his latest business partnership. Hip-hop pioneering label Def Jam Records has announced the rap superstar will be joining them as an executive creative and strategic consultant. Snoop Dogg Joins Def Jam Snoop has joined one of the home labels of hip-hop’s greatest pioneers […]

The post Snoop Dogg Follows JAY-Z’s Blueprint W/ New Gig appeared first on SOHH.com.

Snoop Dogg Takes A Role At Def Jam As Executive Creative Consultant

by
Getty Image

After 30 years as one of the foremost elder statesmen of the rap game, West Coast godfather Snoop Dogg has joined forces with another storied, foundational entity within hip-hop culture. Today, he announced he is joining Def Jam as executive creative and strategic consultant, according to Variety. In conjunction with Variety‘s report, Snoop also released a short announcement video explaining the move, which again has come nearly thirty years deep into a legendary career.

As Snoop himself puts it, “As a young rapper, Def Jam Records was the Holy Grail of hip-hop… they did all types of sh*t that I wanted to be a part of. Then Death Row Records happened, so I didn’t get a chance to be on Def Jam. But I always had a dream to be on Def Jam and to be in the place where hip-hop was originated.”

According to Variety, Snoop’s new role will see him continuing to be based out of Los Angeles and focusing on A&R and creative development. For those in the know, this is actually great news, as Snoop’s always had an ear for rising talent, lending early co-signs to any number of rising stars from the Golden State, including (but certainly not limited to) The Game, Kendrick Lamar, and Nipsey Hussle. “When I got the opportunity, my main focus on Def Jam was to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars,” he says in his announcement.

One thing is for sure: Snoop’s presence as a playable character in Def Jam: Fight For NY finally makes sense now. Watch his announcement/explainer above.

Def Jam Faces Backlash For Releasing Two DMX Compilation Albums As The Rapper Remains Hospitalized

by
Getty Image

DMX has been the talk of the hip-hop world in recent days as things seemingly aren’t looking good for the rapper following a reported overdose. Today, Def Jam decided to release a pair of new compilations, DMX: The Ruff Ryder and A Dog’s Prayers, a move that some fans believe is in bad taste. Some see these releases as a money-grab, thrown together to capitalize on DMX being in the news.

The Ruff Ryder features some of DMX’s biggest hits like “X Gon’ Give It To Ya,” “Party Up,” and “Ruff Ryders’ Anthem,” while A Dog’s Prayers features some of the “Prayer” tracks the rapper has released throughout his career.

In a tweet announcing The Ruff Ryder last night, Def Jam wrote, “As we continue to pray for DMX’s recovery, let’s take a look back at some of the gifts he’s dedicated so much of his life to give to the world.” About 40 minutes later, they shared A Dog’s Prayers and wrote, “Nothing comes close to the feeling you get when you hear DMX start praying. Every word hits deep. Even if you don’t believe, you’re inspired and encouraged. Send some of the same energy back out for him while he’s fighting his way back to us all.”

Following the releases, the label faced some backlash. One Twitter user wrote, “dmx isnt even dead and def jam is already trying to profit…” Another wrote, “F*ck off stop using the situation to make as much money as you can.”

Not everybody feels the same way, though. One Twitter user noted, “There’s literally nothing wrong with this. His label re-released a small Greatest Hits album and are promoting it so that people hearing about DMX for the first time have a good starting place. You guys are just so desperate to hate labels even when they do something good.”

Check out some more tweets about the DMX compilations and stream both releases below.

Lena Waithe Launches A New Label, Hillman Grad Records, With Def Jam

by
Getty Image

Queen & Slim creator Lena Waithe is making the jump from film and TV into music, announcing the creation of a new label with Def Jam, Hillman Grad Records (named for Waithe’s production company, which itself is named for the fictional HBCU in A Different World). Waithe will be joined by Tebs Maqubela and Albert Cooke to “identify and develop underrepresented artists in hopes of priming them for long-term success,” according to a press release. Maquebela previously helped develop Brockhampton, while Cooke worked in Artist Development at Island Def Jam and Artist Relations at SoundCloud.

Waithe detailed the importance of storytelling in music in a statement, saying, “Music and storytelling have always gone hand in hand. And I think that’s because musicians are the storytellers we love the most. They can take complex emotions and simplify it in four minutes, the same artist can sing about the revolution and falling in love. Music is a part of us. It’s so often connected to our fondest and sometimes our darkest memories. Musicians tell our story. At Hillman Grad Productions we believe in identifying and amplifying new talent, and we want to continue to do that in the music industry. Jeff Harleston and his phenomenal team at Def Jam have given us their trust and their resources to help develop artists that not only have potential but staying power. We look forward to the journey ahead.” Interestingly enough, Waithe isn’t the only film talent getting into the music business.

In 2020, Atlantic Records partnered with television and film creator Issa Rae for Raedio, a new record label that has since been the launching pad for a number of successful emerging artists like Pink Sweats, Teamarr, and Yung Baby Tate, as well as the Insecure soundtrack. If this sort of thing really does become a trend, it’ll go a long way toward reversing a dire lack of Black and female executives in the recording industry, bringing new voices to the fore, which we’re all the way here for. Someone get Quinta Brunson on the phone.