Death Row Cannabis

Of Course, Snoop Dogg Is Bringing Death Row Records Into The Cannabis Business

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Snoop Dogg October 2022
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Snoop Dogg’s personal joint roller, Renegade PerRana, recently shared with The Kyle And Jackie O Show that she’s rolled “over 450,000” joints for Snoop, including 75 to 100 per day, since taking up the job. Her services might be extended to Death Row Records soon. Snoop Dogg acquired his formative label in February, and ownership over the Death Row catalog started taking shape later that month. The top of 2023 will feature another Snoop-driven Death Row move.

Today, December 29, Death Row Records posted a teaser clip to Instagram soundtracked by Kevin Gilliam (aka DJ Battlecat). “Death Row Cannabis coming January 2023,” the caption read. The Death Row logo is featured, but of course, now he’s holding up a joint. Death Row Cannabis also launched an Instagram account of its own,

As noted by Forbes, Death Row Cannabis’ first product will be cannabis flower and “will be on shelves in the California marketplace, to start,” next week.

The publication additionally relayed, “Death Row Cannabis says its offerings will be for craft connoisseurs, with cannabis cultivated by AK, a legendary West Coast grower who was personally brought on by Snoop Dogg to lead the cultivation for the brand. AK is best known in the cannabis world for his role alongside former partner WizardTrees in sprouting, selecting, and crafting unique phenotypes of strains including RS11, Studio 54, and Shirazi from exotic cannabis breeder DEO.”

The new year figures to be huge for Death Row and Snoop. November 2023 will mark the 30th anniversary of Doggystyle, Snoop’s debut album on Death Row. Snoop revealed in late September on Stephen A. Smith’s K(no)w Mercy podcast that he and Dr. Dre had been in the studio working on a commemorative Doggystyle album, aptly titled Missionary.

Snoop Dogg Launches Death Row Cannabis

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Death Row Cannabis Deck 2

For over 30 years, through countless chart-topping hits and landmark artists, Death Row Records has stood as one of the music industry’s most iconic and culturally significant platforms.

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Today, it is under powerful new management. Recently acquired by Snoop Dogg, the infamous musical empire has reemerged as a multi-category cultural platform across music, fashion, entertainment, and cannabis, all united by the blockchain for a new generation. 

Today at 8AM PT, their first cannabis drop will be announced on social media at @DeathRowRecords and @DeathRowCannabis, using an animation of their globally recognized logo and reveal of their branded pre-roll tube. The teaser video was created by artist MylarMen with a soundtrack by Kevin Gilliam aka DJ Battlecat. The 22-second clip is sure to electrify the global fans of the label while being a buzzy beginning of Death Row Records’ domination of the weed nation.

Promising to return Death Row to its former glory, all elements of the former label are being refitted for today’s audience and their evolving tastes. The first drop debuts in limited edition commemorative metallic bags, featuring the iconic hooded prisoner figure seated in an electric chair on the front. Important to note: this is a brand new version of the prisoner that was designed for the launch of the cannabis brand – the main difference being he has one hand broken free and is smoking a fat doobie. 

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Another especially exciting note for those cannabis connoisseurs is the man responsible for curating Death Row Cannabis. AK – hand-selected by Snoop himself – is a longtime West Coast legacy cultivator and industry insider, best known for his role alongside former partner WizardTrees in sprouting, selecting, and expertly growing the RS11, Studio 54, and Shirazi strains from exotic cannabis breeder DEO. He’s the man behind the IYKYK brand SMKRS, and he is also well known as the VP of Cultivation for TRP LLC, who owns a majority of the Cookies stores across the nation including their facilities in Florida.

AK’s reputation for growing “fire” weed and his palette when it comes to selecting winning strains, keeps people camped out in lines in front of their dispensaries.

Launching in-stores next week, Death Row Cannabis is not one to keep its fans waiting. The brand will soon make an announcement with an exact date and locations for their debut drop.

Select Cookies California stores (Brentwood, San Bernardino, and San Diego) will be the first locations to carry Death Row Cannabis, with other locations and more states to follow soon. 

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