big 12

WWE Announces Partnership With Big 12, Will Present Belt To Conference Championship MVP

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The WWE has announced a new partnership with the NCAA’s Big 12 conference. The deal will see a custom blended logo at AT&T Stadium and an exclusive Big 12 merchandise line. However, the most notable aspect of the partnership will be WWE superstars presenting the MVP of the Big 12 Championship Game next month with a custom WWE belt.

“WWE is a global brand that connects with a wide array of audiences. With this partnership, we will integrate WWE and its brand power into one of the conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12,” Big 12 commissioner Brett Yormark said in a statement. It’s the latest step in the WWE’s move into college sports following their Next In Line NIL platform. Furthermore, the WWE is finalizing a licensing deal to create a WWE belt for the SEC as well.

Read More: Logan Paul Celebrates “Champ Life” With WWE Belt Thirst Traps

Who Will Compete For Big 12’s First WWE Belt?

The race at the top of the Big 12 has been one of the tightest in college football this season. Without any divisions to separate the teams, the top two finishers after the regular season compete in the championship game. As it stands, with two games left to play, #7 Texas is in sole command of first place at 9-1 (6-1 Big 12), with only a loss to Oklahoma blemishing their record this season. However, after Texas is a four-way tie for second between #23 Oklahoma State, #14 Oklahoma, Iowa State, and #21 Kansas State. All four teams have a 5-2 conference record.

2023 marks the final year for the Big 12 in its current format. In 2024, the conference will lose Texas and Oklahoma to the SEC while gaining Arizona, Arizona State, Colorado, and Utah from the Pac-12. Another WWE element will also join the Big 12 in 2024. Social media star and women’s basketball player Haley Cavinder recently announced that she will transfer to TCU next season to use her final year of collegiate eligibility. Cavinder, along with her twin sister, were some of the biggest names signed to the WWE”s NIL program.

Read More: Deion Sanders & Colorado Lose Fourth Consecutive Game

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Deion Sanders’ Colorado To Leave Pac-12 After TV Deal Finalized

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There has been a lot of attention on the University of Colorado’s football team in recent months. It all began when NFL legend Deion Sanders joined the Buffaloes as head coach after three stellar seasons at Jackson State. After going 1-11 in 2022, there was no way but up for the Buffaloes.

Over 70 players have left the program, with nearly 40 joining via the transfer portal. This has led to some criticism of Sanders’ behavior from other members of the NCAA coaching world. However, the hype has never been higher for the Colorado program. Perhaps as a result of this, discussions as to whether Colorado is going to leave the ever-ailing Pac-12 have begun to circulate. Now, it appears that those rumors are gaining even more credibility.

Colorado To Transfer To Big 12 After Pac-12 TV Deal

The Pac-12 is currently at the tail-end of negotiations on a new television deal. This comes at a monumental time for the Pac-12, as USC and UCLA prepare to leave for the Big 10 next year. Furthermore, the status of the deal is uncertain, as talks recently broke down with ESPN. However, it appears that the deal is going to lead to more exits from the embattled conference. “BREAKING: Nothing becomes official until the #Pac12 gets their TV deal finalized, but now multiple sources tell us tonight that the #Buffs and #BearDown will move to the #Big12. No word on the #Utes and #SunDevils, but Yormark may just take two and save some spots for #ACC teams,” NCAA insider Greg Swaim tweeted on June 4.

If Swaim’s information is correct, that means both Colorado and Arizona will be leaving the Pac-12 for the Big 12. Latest reports suggest that the Pac-12 will be adding San Diego State and potentially SMU to mitigate the loss of the two LA schools. However, the loss of Colorado and Arizona is a major blow to the conference. Despite this, it could be the death knell of the Pac-12. Oregon and Washington have both reportedly spoken with the Big 10. Meanwhile, Utah and Arizona State could both look to both away as well in the near future. This is a developing story and we’ll have any updates here at HotNewHipHop.

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