Anta

Kyrie Irving Signs His Dad to ANTA Ahead Of NBA Finals

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Dallas Mavericks star Kyrie Irving isn’t just making headlines for his handles and shooting prowess; he’s also innovating in the sneaker deal space. Recently, Irving signed his father, Drederick Irving, to a signature athlete deal with his ANTA KAI shoe line, marking an unprecedented move in professional sports. This groundbreaking deal is the first of its kind, where a player has signed a family member to their own signature shoe line. Drederick Irving, a former college basketball player, will have his own sneakers under the ANTA KAI umbrella.

This gesture highlights Kyrie’s appreciation for his father’s influence on his basketball journey. The announcement comes just before the NBA Finals matchup between the Mavericks and Celtics, adding another layer of significance for Irving, who will face his former team. Drederick Irving, who played at Boston University from 1984 to 1988, was a skilled scorer, averaging over 15 points per game. His achievements undoubtedly inspired young Kyrie to pursue basketball. Kyrie’s innovative deal follows his 2023 signing with Chinese sportswear brand ANTA after ending a previous partnership with Nike.

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ANTA’s Newest Athlete: Drederick Irving

The ANTA KAI 1, his first signature shoe with the brand, has been well-received, often featuring designs that reference Kyrie’s Native American heritage. This deal not only celebrates Kyrie’s family’s impact on his career but also strategically benefits ANTA by generating significant buzz around the brand. The collaboration showcases a unique blend of personal history and professional strategy. Details about Drederick Irving’s shoe design and release date are yet to be revealed, but the anticipation is high.

We’re not sure when ANTA will release a sneaker with Kyrie Irving’s father, but stay tuned for more updates. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.

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Kyrie Irving Inks Five-Year Sneaker Deal with Chinese Sportswear Brand ANTA

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Kyrie Irving signed his sneaker and NBA deal in the same summer. Following his re-up with the Dallas Mavericks, Irving has agreed to a sneaker endorsement deal with Chinese sportswear brand Anta.

According to Shams Charania, Irving gets the deal and becomes the brand’s Chief Creative Officer. Irving’s deal was negotiated by A11Even.

Following the deal, Irving wrote on Twitter that his purpose on Earth is “#BiggerThanAShoeDeal”

The post Kyrie Irving Inks Five-Year Sneaker Deal with Chinese Sportswear Brand ANTA first appeared on The Source.

The post Kyrie Irving Inks Five-Year Sneaker Deal with Chinese Sportswear Brand ANTA appeared first on The Source.

Kyrie Irving Signs Massive Deal With Chinese Sportswear Giant ANTA

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Kyrie Irving, who recently re-signed with the Dallas Mavericks on a 3-year/$120 million contract, has officially left Nike. The veteran guard, who has been a Nike athlete since 2014, will now take his signature sneaker line to ANTA, a major sportswear company based in China. The amount that the deal will pay Irving was not disclosed. However, it is believed that the initial deal between Irving and ANTA has a duration of five years. Furthermore, Irving is to be named Chief Creative Officer of the company. Per Shams Charania of The Athletic, “The lucrative new shoe deal for Irving will also give him the ability to recruit/sign players and other collaborators, and bring a level of manufacturing to the United States to kickstart ANTA’s process to fully distribute in [the] US.”

ANTA already has several deals in place with American athletes. Kevin Looney and Klay Thompson are both ANTA athletes, as are Gordon Hayward, Rajon Rondo, and James Wiseman. Beyond the United States, ANTA has deals in place with Manny Pacquaio and the IOC. Furthermore, the company serves as a sponsor for 26 Chinese national sports teams.

Who is ANTA?

In a US-centric world, ANTA is something of a sleeping giant. Founded in 1994, the company is the largest pure sports equipment manufacturer in the world. In terms of sporting goods, ANTA sits third behind Nike and Adidas. While maintaining a model of consistent success since the mid-90s, ANTA’s international footprint exploded thanks to the 2008 Beijing Olympics. Two years after the event, they would land their first major international star in Kevin Garnett. The aforementioned Thompson signed with ANTA in 2017. Going beyond footwear, the company acquired Wilson in 2019. You may know Wilson as the producer of equipment for most ball sports.

However, the company is not without controversy, especially when it comes to the US and international relations. When the Houston Rockets tweeted support for Hong Kong in late 2019, ANTA was one of the Chinese companies that announced a boycott of the NBA. Furthermore, ANTA was identified as “digging in” by Yale University in response to the Russian invasion of Ukraine. As mentioned by Charania, the unique position that Irving’s deal has granted the athlete means that ANTA is likely about to make a major push into the US market in the coming months and years.

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