12 Artists Who Gave Sneaker Culture Something To Talk About: Rihanna, Travis Scott And More

Sneaker culture owes much of its existence to Hip Hop. Run-DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough to picture what people would be wearing today if rappers hadn’t made such a mark on the shoe game.

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