If you have not seen “Bad Boys: Ride or Die” then it’s a lot easier now that the Will Smith and Martin Lawrence blockbuster is available on VOD, even as it continues to excel both in theaters and at home platforms.
The critically acclaimed action-comedy sequel has seen impressive performance in its home video release, dominating the iTunes and Fandango charts since its VOD debut on July 23. Just saying, duh.
According to IndieWire, as expected, the film topped iTunes’ transaction rankings and Fandango’s revenue charts, boosting its already successful run.
Get this, the film was released 47 days after its theatrical premiere, and the VOD version of “Ride or Die” includes an exclusive post-credits scene, enticing fans to purchase the digital copy. See that’s smart creative marketing.
Despite its availability on VOD, the film remains a box office contender, currently within the top 10 and edging closer to the $400 million mark globally. So basically let that movie cook in theaters, because it is not done!
Check out these numbers, as of now, it has grossed $395.3 million worldwide, with $203.5 million from international markets and $191.8 million from North American theaters.
Oh but wait, “Bad Boys: Ride or Die” is on track to challenge the franchise record set by “Bad Boys for Life,” which earned $426 million in 2020. The franchise’s total earnings have recently surpassed $1.2 billion, largely due to the latest installment’s success.
Naturally, this film marks a significant milestone in Will Smith’s career, serving as a notable comeback. We all love a good comeback story. Smith’s return to the big screen has been met with enthusiasm, contributing to the film’s strong performance both in theaters and on VOD. The combination of star power, loyal fans, and strategic release timing has cemented “Bad Boys: Ride or Die” as a major hit in the action-comedy genre.
So check it out at home if you haven’t seen it yet in theaters and tell us about that end credits scene!
The post Bad Boys: Ride or Die Blows Away The Competition on VOD After Huge Run in Theaters first appeared on The Source.
The post Bad Boys: Ride or Die Blows Away The Competition on VOD After Huge Run in Theaters appeared first on The Source.