Rise & Grind: Unfoonk On Making “Real” With Young Thug & New Album

A couple of years ago, Unfoonk was a name that didn’t ring very many bells, if any at all. These days, the rising rapper from Atlanta has one of the standout songs on the #1 album in the country. 

It has been a long and arduous journey for Unfoonk, Young Thug’s biological older brother. The rapper was forced to watch his brother become a globally recognized superstar from behind bars, being sentenced to life in prison before Thug became a household name. Using the childhood nickname given to him by his mother and aunt as his stage name, Unfoonk’s path was derailed as he spent eleven years in prison. His brother eventually hooked him up with some of the best lawyers in the country, who managed to successfully get him back in the real world as a free man. Now, he’s leveling up as an artist himself, able to finally achieve his own destiny as “Real” continues to skyrocket in popularity.

With more new music on the horizon and an endearing story to tell, Unfoonk is the latest rising star from within the YSL Records system. You can learn more about the rapper through his latest feature with HotNewHipHop’s Rise & Grind, answering ten basic questions before jumping into a more personalized Q&A session, which you can check out below.

Stay tuned for a new installment of Rise & Grind every Monday.


Stomping Grounds:

I grew up in Atlanta, Georgia in a neighborhood that was rough growing up in but we made it out. Can’t complain. 

I love my hood because that’s what made me who I am.

I grew up around Yung Ralph, Gucci Mane, folks like that. It was already into me already.  

Zodiac Sign:

I’m a Capricorn. We’re intelligent, we’re destined to make it, and we gon make it. I love all Capricorns. They like my twins so we gotta stick together.   

Top 5 DOA:

Jay-Z, Yo Gotti, Young Thug, Future, 21 Savage. La Familia shit.

Biggest Accomplishment:

My biggest accomplishment is that I made it home to my family and my daughter.

My daughter’s fifteen years old, she’s getting big on me. That’s my baby, my other half. And I just had another baby too. She knows I’m daddy, she knows that I’m here. She’s not dating yet though, she knows to not even play with me like that.

Studio Habits & Essentials:

Everybody likes to drink, smoke, stuff like that. You won’t believe this. I like to have me a Dr. Pepper before I get in the booth and rap. That shit hypes me up. I be so hyped up in the booth. Everybody say I’m weird but I gotta have a Dr. Pepper before I get in the booth.

Family, laughter, and happiness are my three studio essentials. As long as we keep that around, studio sessions go perfect. 

“Real” with Young Thug:

I’m glad that the song is reaching people, I’m glad that it’s doing what it’s doing because God made a way for me. 

I’ve been made the song, [Thug] heard the song and was like “Hey bro, I like that song, I wanna get on it.” It was already done so we took the second verse off and cut my first verse down. Slime got on there and did his thing. He was like, “This is your next big hit, watch what I tell you.” I didn’t believe him till I dropped it and folks was hitting me like, “This is the f*cking hardest song on the tape right now,” but I’m like, shit all the songs hard so we all going crazy. This song was what mellowed the tape out.

I’m trying to create my own lane. The first song I dropped was “Mob Ties” and that had everybody buzzing like, “Who is this little dude,” but when I dropped that song with me and Slime, that put everybody on point like, “Oh he here to stay, I see.” But wait till what I’m bout to drop this time. I’m going bigger and better every time.

I was just going through something the day I made this song. There was this girl I used to talk to and she kept calling my phone, wanting to lie about a situation. I was like, “I don’t wanna hear all that, I’m in the studio.” She kept blowing up my phone so I put the phone on do not disturb. I just went in the booth and heard the beat and everything just came out so perfect and natural. Whatever I was going through that day, I expressed it in that song that day.

First Bars: 

I was young. I remember some of them. My cousin helped me. I remember a little bit… it was like, “premeditated, hit harder than a scavenger,” something like that. I always think of that little part like, “Damn that was so long ago.”

I don’t remember recording it but I remember writing it.

First Show:

The crowd loved it. I had people screaming, it really made my day.

I feel like God gave me a second chance. I feel my second wind. I can breathe in the wind now. I love it and I’m seeing it. It’s making me happy. I’m finally doing something I wanna do. I’m inspiring people to do something better than be in the streets. You can overcome the streets because that’s where I was at. I’m giving people hope. I get a text or DM everyday like, “Bro, you done gave people hope.” That’s what touches me when I hear shit like that.

Clocking Out:

I like to just go home and lay down at the end of the day, close my eyes and think for a minute. Then I pick a movie or TV show until I fall asleep. The next day, I get up, thank God I made it to see another day, and do it all over again. 

Everybody calls me weird again for this but my favorite shows right now are “The Flash” and “Arrow.” It be hidden messages in there that nobody gets. You just have to watch it and you’ll see what I’m saying. People think I just be watching to be watching, but every TV show, every movie, its a hidden message behind all of it. 

Up Next:

I’m about to drop my project. It’s called “Second Wind,” I’m about to drop that. It’s coming next month. You don’t got that long either.

I’ve got big dogs featured on there. Just be looking for some heavy hitters in the game. 


What was it like growing up with Young Thug as your younger brother? Did you always know that you both were destined to do something in music? 

Yes, most definitely.

Dolly and Doraah also release music. You guys have music in your blood. How many siblings do you have?

I got six sisters and four brothers on my mom’s side.

Is anybody else making music in the family?

No, it’s just me, Dolly, Doraah, and Slime.

Slime’s daughter is making music now too!

Oh yeah. Yesssiiirrrski. It runs in the family. She hard. I never seen a child go in there and make a whole song without writing anything down in ten minutes. I was in there when she made it, she was just going off her mind. Without even cussing, so that’s genius for a child to be able to do that. She handles her business.

How many songs do you have in the stash with Young Thug right now?

I got like six. I have my own room and he has his own room but we’re in the same studio. I record so much that me and him don’t even be thinking about that, but when we do get around each other, we’re like, “I wanna get on that” or “Bro, let’s do something.” We wanna do something, we’ll just do something. Same thing with Gunna. It’s like, “Okay cool,” and then we go.

Growing up, what were your parents like?

Good, everything was good.

What did you study in school?

I used to love science and social studies. Social studies taught me more. Science taught me a lot about things in the world. When I was locked up, I used to watch the little Animal Planet shows. I never knew trees were alive and had feelings, you just gotta watch it and see. That’s the kind of stuff that makes me wanna know more.

Can you tell me the story of how you got signed to YSL officially? 

I got signed to YSL after I dropped “Mob Ties.” When that song hit 2 million views, that’s when I received that little surprise party and contract and they told me to go big, so that’s what I’m doing. 

The “Mob Ties” remix made it onto the deluxe version of Slime Language 2 with Future, Young Thug, YTB Trench, 24Heavy on there. How did that remix come about?

Pluto called me like, “Hey bro, I wanna do the remix.” Then Slime jumped on it, then Trench jumped on it, it was cool.

You have an amazing story. You were locked up for eleven years before getting out after your brother hooked you up with the best lawyers he knew. Do you mind speaking about why you were incarcerated?

Just a misunderstanding.

Fair enough. I see you sitting in the Lambo truck that Slime got you for your birthday. How are you going to go to raise the ante for his next birthday?

What can you get a king that has it all, man? Shit, we gotta think of something.

What do you think you would be doing if you weren’t a rapper?

I don’t know man, I just thank God that I became one. I love doing it. I’m gonna count my blessings every day.

What do you want your legacy to be as an artist?

I want everybody to know me and my story, where I came from, why I’m doing it.

Kanye West’s Gap Collection Is Reportedly On Track For A June Launch

Gap Inc. is due to release its quarterly report in a few days and the brand says its heavily anticipated Yeezy line is on track to launch by the end of June, according to Business Of Fashion. BOF notes that Gap is relying on the nearly $1 billion partnership with Kanye West to lift its sales, hoping that ravenous Yeezy fans will pull the brand out of a decades-long slump which has led to store closures and cost-cutting across its holdings. The company expects over $150 million in revenue in 2022, according to Bloomberg. Details about the line remain sparse, but let’s be real: A sellout is almost guaranteed.

Although Business Of Fashion notes that the “basics category grows more crowded by the day,” other brands which have collaborated with big music stars, such as Fashion Nova, PrettyLittleThing, and Boohoo, have seen those collections sell out in a matter of hours, while over the course of the last year of lockdowns and working from home, eBay flippers and their trusty armies of bots have become more sophisticated than ever in clearing both digital and physical shelves to drive up demand and turn the secondary market into a de facto monopoly (when people are getting mugged for Pokemon cards at Target, things would seem to be way out of hand). Unfortunately for Gap Inc., there’s no guarantee that those Yeezy fans — who will almost certainly fill stores and create campout lines at what Gap stores remain — will buy anything else from the beleaguered brand, which it’ll need to reverse course after 20 years of declining relevance.

Busta Rhymes Links With Justin Timberlake, Fat Joe & More For Birthday Bash

Busta Rhymes recently celebrated his forty-ninth birthday, and many fans took to social media to pay homage to the hip-hop legend by highlighting his many contributions to the game. Over the weekend, Busta opted to connect with some of his close friends and collaborators for a more intimate birthday bash at Miami’s Carbone restaurant, where he was joined by a few key music industry figures.

From the look of it, Noreaga, Justin Timberlake, Fat Joe, CJ, James Cruz, and El Alfa El Jefe got together to organize a meeting of the bosses for Busta’s big day, with several images and clips making the rounds on social media. “We still Celebrating,” captions Busta, sharing a video of himself and Justin Timberlake in a brotherly embrace (complete with Fat Joe commentary). “Bday Love was incredible tonight. Salute @justintimberlake @fatjoe @therealnoreaga @elalfaeljefe @realcj_ @jcruzshow for pullin’ up and for putting this together.”

Busta Rhymes Fat Joe

Rick Diamond/Getty Images

Noreaga shared a few words about the event on his own Instagram page, making it known that he wasn’t about to miss Busta’s party for any reason. “I mean I changed my flight 7 times cause I had to see @bustarhymes on his special night so dope to see others spread the same love that I got for the legend!!!” he captions. “Also @jamescruz1 still running the program like we violator. United Nations type vibes.”

Check out some of the pictures and footage from Busta Rhymes’ bash below, and be sure to show some belated birthday appreciation to the Dungeon Dragon in the comments. 

BLM Activist Sasha Johnson In Critical Condition After Being Shot In The Head

British Black Lives Matter activist Sasha Johnson has been shot in the head in London and is currently in critical condition, the Taking the Initiative Party (TTIP) announced in a statement, Sunday. The party added that the attack follows “numerous death threats as a result of her activism.”

“It is with great sadness that we inform you that our own Sasha Johnson has been brutally attacked and sustained a gunshot wound to her head,” the TTIP said. “She is currently in intensive care and in a critical condition.”

Detective Chief Inspector Jim Tele says that “a dedicated team of detectives is working tirelessly to identify the person or persons responsible for this shooting,” adding that “they need the public’s help,” finding information regarding the incident.

Johnson, a mother of three, emerged as a leading activist in the TTIP last year during the Black Lives Matter protests.

“Sasha has always been actively fighting for Black people and the injustices that surround the Black community, as well as being both a member of BLM and a member of Taking The Initiative Party’s Executive Leadership Committee. Sasha is also a mother of two and a strong, powerful voice for our people and our community. Let’s all come together and pray for Sasha, pray for her recovery and show our support to her family and loved ones.”

[Via]

50 Cent Reacts To Pop Smoke’s Billboard Award Album Win

Last night, the late Pop Smoke received a posthumous Billboard Music Award for his massively successful album Shoot for the Stars, Aim for the Moon. The award was accepted by his mother Audrey Jackson

“Thank you to the fans for honoring the life and spirit of my son, so much that he continues to manifest as if he were still here in the flesh,” she began. “He created music for the kid who has to sleep four in a room, the kid who has to figure out how to get to school each day so he can graduate and make his mom proud. He did this so that 14-year-olds would not have to kill to prove they are somebody.”

Not only was the milestone celebrated by Pop Smoke’s loyal fans, but by the album’s executive producer 50 Cent, who helped bring Pop’s beloved project to life. Though seldom associated with sentimentality, Fif made sure to share a message following Pop’s big victory, highlighting a picture of Audrey Jackson proudly holding up her son’s award.

“Pop said he wanted to take his mom to an award show,” captions Fif, proving himself to be a man of his word. “Mission accomplished!” Fans may recall a previous post from 50 Cent made in March of 2020, where he vowed he would help make Pop’s dream a reality. “He told his mom, he wanted to take her to an award show,” he had captioned, shortly after confirming his role on Shoot For The Stars. “So I’m gonna make sure his album gets her there.”

Check out 50 Cent’s reaction to Pop Smoke’s bittersweet victory at the Billboard Music Awards below.

Tion Wayne & Russ Millions Bring Jack Harlow Onto New “Body (Remix)”

Tion Wayne and Russ Millions have added Jack Harlow to the latest remix of their popular track, “Body.” This time around, the rapper behind the 5x-Platinum hit single “WHATS POPPIN” fills in for the third and final verse on the song.

Wayne and Millions’ “Body” became the first U.K. drill song to reach number one on the OCC Singles chart. The track has amassed over 55.8 million global streams to date.

“It’s overwhelming. It hasn’t really hit me yet,” Millions said, according to The Guardian. “I was always aiming for that impact on the scene, but I didn’t know it was going to happen so soon.”

Check out the latest remix of the hit song below.

Quotable Lyrics:

They wanna bring me down
Even in my hometown
Even if I slow down
I’ma still rock this crown

Lil Gotit & Gunna Unite For “Work Out”

Where “cooking up” has seen heavy use when describing a rapper’s work ethic, Lil Gotit has taken it one step further by naming his forthcoming project Top Chef Gotit. Today, the YSL rapper has come through to serve up another offering from the album, featuring an assist from sous-chef Gunna, who also happens to be handling executive producer responsibilities. 

The song itself features production from DMC Global and Evrgrn, who line up a mournful piano line with subtle synthesizers and hard-hitting 808 percussions. Gotit opts to set it off with an animated opener, continuing to experiment with cadence and delivery as he growls and squeaks his way through his melodic verse. Standing in contrast to Gotit is the unwavering cool of Gunna, a YSL veteran at this point in the game. He makes short work of the instrumental, his rapid-fire flow delivered without the slightest bit of urgency.

Check out “Work Out” now, and keep an eye out for Lil Gotit’s upcoming Top Chef Gotit, set to land in full on June 10th. For more from Gotit, revisit his recent single “Wok” right here. 

QUOTABLE LYRICS

These diamonds gon’ hit, no flash
Cut all the snakes out the grass 
The Maybach truck came with an ass

Machine Gun Kelly Painted His Tongue Black And Packed On The PDA With Megan Fox At The Billboard Awards

Machine Gun Kelly and Megan Fox have been dating for a while now and they seem to be having a delightful time with each other. Their relationship has been one to behold for outside observers as well. The things the pair say and do have certainly gotten eyeballs focused on them as a couple, and they added to their eyebrow-raising story this weekend at the 2021 Billboard Music Awards.

Ahead of the show, Kelly went for a surprising (or perhaps not) stylistic choice and decided to paint his tongue black, sharing clips of the process on his Instagram Story (as BuzzFeed notes). Later on, Kelly and Fox showed up on the red carpet and decided to really draw attention to Kelly’s look by packing on some tongue-heavy PDA.

When it came to the actual ceremony, Kelly did quite well. He was nominated in three categories and came away with two wins: Top Rock Artist and Top Rock Album (for Tickets To My Downfall). After getting the win, he took to his Instagram Story to celebrate by sharing a video of himself holding one of his trophies… in a bathroom, as Fox exited a stall behind him and was seemingly surprised to discover she was being filmed.

@machinegunkelly/Instagram

Check out the full list of 2021 Billboard Music Awards winners here.

Malik Beasley Apologizes To Montana Yao: “Forgive Me For Hurting My Family”

Minnesota Timberwolves guard Malik Beasley has apologized to his estranged wife, Montana Yao, for the ongoing drama revolving around himself and Larsa Pippen. Yao filed for divorce from the 24-year-old NBA player in December.

“I wana say sorry for putting you in the situation you were put in the last few months,” he wrote in a new post on Instagram. “My head wasn’t were it was supposed to be.. I was looking for more when it was right here that whole time.. I’m telling the world and you that there’s no body like you for me.”

Malik Beasley, Montana Yao
Hannah Foslien / Getty Images

Beasley and Yao were still legally married when he first began dating Pippen.

Beasley continued: “For the record I was the one who ended my last relationship off the fact that there is no one like you .. also for the record i wanted to do my own ish cuz I just left u guys and I def ain’t the type to set up pictures at the mall n ish .. as that’s some childish ish and I’m trying to grow individually and grow a family .. a real family .. I ain’t looking to be judged I’m looking for forgiveness.. To forgive me for hurting my family the way I did. At the end of the day I’m a lover boy and I miss holding y’all and loving y’all.. I love you mu shi .. I love you kai Kai my family over thing…”

In February, Beasley was sentenced to 120 days in the Hennepin County Workhouse with work release and home confinement option for drug possession and violent threat charges.

[Via]