Kendrick Lamar’s “Not Like Us” Video Skyrockets As LA Library Jokes About “Retiring” Owls

Kendrick Lamar struck gold with his “Not Like Us” music video, which continues to rack up millions of more views after its initial massive launch. For those curious, the visuals are currently sitting at around 24 and a half million views as of writing this article, and fans are still breaking it all down. But who know that K.Dot whacking an OVO owl piñata in the video, one of his many trolls against Drake, would even get the shushing librarians involved? Moreover, the Los Angeles Public Library recently joked on its TikTok page that they might retire their owl puppet mascot as a result.

Furthermore, this puppet was one that the library used for children’s programming, which makes the “Certified PDF-file” bar on “Not Like Us” sting even more. It’s all probably just a joke, as this owl was a part of the L.A. public library long before Kendrick Lamar and Drake started trading diss tracks. But as fans continue to theorize on what potential album hints there are in the music video, it broke records and captivated so much of the culture. It broke the record for the most views for a rap video within 24 hours this year, and we’re sure it stacks up to other viral visual treatments over the past few years, as well.

Read More: The Best Moments From Kendrick Lamar’s “Not Like Us” Music Video

The Los Angeles Public Library (Cheekily) Stands With Kendrick Lamar

In addition to this, there were plenty of other details and jabs in the “Not Like Us” music video for fans to take note of. One of the main angles is that of Dave Free co-directing this with Kendrick Lamar, as the duo stands tall against Drake’s claims that there’s friction. Specifically, on tracks like “Family Matters” and “The Heart Part 6,” Drizzy claims that the Compton lyricist’s son with his partner is actually Free’s. Speaking of which…

“Not Like Us” Music Video Is Hitting Big

Whitney Alford and her kids with Kendrick Lamar also popped out to show Drake that perhaps his accusals of Kendrick are moot. Of course, we don’t really know what’s real or what’s not behind the scenes, but that’s true for all the attacks during the battle. We’ll see what other legs the “Not Like Us” video grows in its successful and astonishing path. What we’ll also see is whether or not more entities, particularly in Los Angeles, start looking at owls a little differently.

Read More: Drake Pops Out At Michael Rubin’s White Party As Kendrick Lamar’s “Not Like Us” Music Video Drops

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Kendrick Lamar’s Rumored Album Release Date Could Actually Be A Subtle Drake Diss

Earlier this week, Kendrick Lamar unleashed his eagerly anticipated “Not Like Us” music video, and unsurprisingly, it’s been a major success. The video has already racked up more than 23 million views on YouTube, prompted countless reactions from fans, and more. Social media users have been hard at work dissecting the explosive visual, identifying any potential hints at what’s to come. A jacket Kendrick wore in the video, for example, has sparked rumors about his next album.

The jacket in question was believed to feature the date “8/8/2024,” which many thought could be the release date of an upcoming project. It was later confirmed, however, that the jacket actually says “S/S/2024.” Now, it’s speculated that this was yet another subtle jab at Drake.

Read More: Kendrick Lamar & Drake Fans React To Dave Free Co-Directing “Not Like Us” Music Video

Fans Look For Clues In Kendrick Lamar’s “Not Like Us” Video

The jacket, as well as a scarf Kendrick sported at other points in the video, is from Jamaican-British designer Martine Rose’s Spring/Summer collection. Fans think this could have been a reference to Kendrick’s digs at Drake’s accent and use of Toronto slang. This is unconfirmed, though it wouldn’t come as a shock considering all the subtle jabs Kendrick’s taken at Drizzy in recent months.

As for the actual release date for Kendrick’s next album, it’s still up in the air, though some suspect that it’ll arrive sooner rather than later. During a recent chat with TMZ, for instance, The Alchemist shared his prediction that the project will drop sometime this year. “I think he’s gonna drop an album this year,” he told the outlet, “I don’t think he has to… I think he will, just cuz he can.” What do you think of Kendrick Lamar’s “Not Like Us” music video? What about rumors that his jacket featured the release date of his next album? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

Read More: Drake Pops Out At Michael Rubin’s White Party As Kendrick Lamar’s “Not Like Us” Music Video Drops

[Via]

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DJ Akademiks Claims That The Drake Stimulus Package Is Dead

DJ Akademiks has been riding for Drake for years. He’s the rapper’s biggest fan in terms of notable media personalities. That being said, Ak has faced up to some harsh truths over the last few weeks. He fears that the Kendrick Lamar battle may have permanently impacted Drake’s career. Not only in terms of reputation, which has certainly been the case, but in sales as well. The 6 God spent a decade and a half with the Midas touch, but DJ Akademiks think the era of the “Drake Stimulus Package” is over.

Ak did a live stream reaction to the music video for Kendrick Lamar’s “Not Like Us.” He admitted the video was highly memorable, but it was the song’s continued chart success that led to a more serious discussion. “Not Like Us” peaked at number one on the Billboard Hot 100, and it’s still at number three. Conversely, Drake’s last few releases have underperformed, and DJ Akademiks has noticed. “Drake’s wings, slightly, feel clipped,” he noted. “The Drake Stimulus Package right now, doesn’t exist. Drake going on Camila Cabello’s track didn’t do nothing.”

Read More: Kendrick Lamar’s “Not Like Us” Music Video Teasers Have Drake Fans Up In Arms

DJ Akademiks Admitted That Drake’s New Song Flopped

DJ Akademiks is not wrong. Drake and Camila Cabello hyped up their duet “Hot Uptown” for months. It was positively received by fans and critics, but it also tanked on the charts. It debuted at number 92 on the Billboard Hot 100, which is unheard of for a high-profile Drake collab. “U My Everything,” the Drake and Sexyy Red song, didn’t fare much better. The song, which sampled “BBL Drizzy,” peaked at number 44. Drake and Red’s previous collab, “Rich Baby Daddy,” peaked at number 11 by comparison. That’s an enormous downshift.

DJ Akademiks also gave Kendrick Lamar his flowers after watching the “Not Like Us” video. “He did give everybody a look,” he wrote on X (formerly Twitter). “Pretty good video ngl.” Ak also recognized how big the video and the song are for hip-hop culture. “First music video people have cared about in a while.. good job Kendrick Lamar.” The internet personality even conceded that Lamar’s decision to have his fiancee, Whitney Alford, in the video, stepped on Drake’s “Family Matters” claims. “Whitney dancing and clowning Drake is hilarious lol,” he tweeted.

Read More: LL Cool J Thinks Drake Made A Bad Choice In Battling Kendrick Lamar

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Did Kendrick Lamar Tease His New Album Release Date In The ‘Not Like Us’ Video?

July 4 turned out to be a hood holiday as Kendrick Lamar released his celebratory video for “Not Like Us.” Unlike its combative content, the video had a much more playful and boisterous vibe, with Kendrick bouncing around his hometown, Compton, accompanied by seemingly half the city’s residents.

The video brought more than good vibes, though; some fans are absolutely convinced that Kendrick not only danced on his rival Drake’s metaphorical grave, but also revealed the date of his next album’s release.

In one scene clip, Kendrick is seen wearing a blue windbreaker, with fans reading the lettering on its right breast as “8/8/2024.” As noted by the fan below, that date would fall on a Thursday, and thanks to the time difference between the coasts, technically a Friday release for New York would be on Thursday for Compton.

However, that theory was quickly shot down by more fashion-savvy users, who pointed out that the Martine Rose jacket actually reads “S/S 2024” — i.e., that it’s from the British-Jamaican menswear designer’s spring/summer collection.

Now, whether Kendrick even has an album coming out remains to be seen. Fans have been asking for a full release of the snippet from the beginning of the “Not Like Us” video, but let’s be honest: we still haven’t gotten the song from “Alright” video’s interlude, nearly 10 years later, so even if there was a new album coming out, that joint probably ain’t on it. You can watch the “Not Like Us” video above.

Rick Ross Laughs Off Canada Scuffle, Says One Attacker Looked Like Bam Bam Bigelow

Rick Ross Delivers Video for His "Champagne Moments" Drake Diss

Rick Ross isn’t sweating the scuffle he was engaged in after a recent show in Vancouver. Hitting Instagram, Rozay smiled and delivered an explanation.

“I’m thinking about the event that happened over there,” Ross said. “When the first dude stepped up to Rozay, the lil’ short fat one that looked like Bam Bam Bigelow from wrestling. When he stepped up, I squatted down and his eyes had told him what I said.

“Basically, ‘Boy, if I hit you, I’ma see everything you ate for the last two days.’ His balls dropped out of his ass. He never said another word, he did never did nothing. He was a straight busta.”

You may not want to blast “Not Like Us” in Canada at a public appearance, but Rick Ross found out the hard way. Rozay was in Canada and got into a brawl after the Kendrick Banger was played. Ross’s team could be seen getting jumped and pummeled, with a punch getting in on Ross, too. One even says, “You are in our city.”

Just as a reminder, Ross had his own issue with Drake. This incident happened in Vancouver for the Ignite Music Festival.

The post Rick Ross Laughs Off Canada Scuffle, Says One Attacker Looked Like Bam Bam Bigelow first appeared on The Source.

The post Rick Ross Laughs Off Canada Scuffle, Says One Attacker Looked Like Bam Bam Bigelow appeared first on The Source.

Kendrick Lamar & Drake Fans React To Dave Free Co-Directing “Not Like Us” Music Video

Kendrick Lamar’s “Not Like Us” music video is taking the world by storm right now, and there are a lot of details for fans to gush and complain about. Moreover, one of the key aspects of the video relating to Drake’s disses against K.Dot is the co-direction from Dave Free. You probably remember all of the allegations that Drizzy made about Free, Kendrick’s creative collaborator, and the Compton lyricist’s partner Whitney Alford, their kids, the abuse allegations, all of that. Well, a lot of fans think that this narrative is all but moot now, as Free’s been happy to support his friend throughout all this and even appeared in the visuals.

In addition, Whitney herself popped out during the “Not Like Us” music video alongside her two kids with Kendrick Lamar. This has all led to a lot of Drake-bashing online, and whether warranted or not, it’s combating the claims that he had in cuts like “Family Matters” and “The Heart Part 6.” Of course, this is all just optics, and we have no way to really verify whether either battling MC’s claims against the other is true at all. But there’s an Internet and culture game to play here, and fans are using these visuals’ ammo to decide on a winner.

Read More: The Best Moments From Kendrick Lamar’s “Not Like Us” Music Video

Fans Are Loving Kendrick Lamar & Dave Free’s Direction For Drake Diss Video

However, even with all the hype behind Kendrick Lamar’s music video, we can’t imagine that “Not Like Us” made Drake break much of a sweat. After all, he was partying with Michael Rubin and a whole slew of celebrities at his White Party on Fourth of July, the day that the visuals dropped. As such, we predict that the 6ix God will probably make some cheeky post trolling Kendrick or downplaying the new release. Still, it’s got to sting to see folks revel in your downfall, as you can see some folks doing in the reactions down below.

More Fans React To Dave Free’s Co-Directing Credit On “Not Like Us”

Meanwhile, this new “Not Like Us” music video also built up even more hype for more new Kendrick Lamar music on the way. The teased West Coast banger at the start of it has fans foaming at the mouth, so we’ll see whether it actually manifests into something. Perhaps this will be the final chapter in this installment of the greatest rap beef since Jay-Z and Nas. It’s changing the context of previous disses, dismantling narratives, and suggesting what could be next in the future.

Read More: Kendrick Lamar’s “Not Like Us” Music Video Teasers Have Drake Fans Up In Arms

The post Kendrick Lamar & Drake Fans React To Dave Free Co-Directing “Not Like Us” Music Video appeared first on HotNewHipHop.

Rick Ross Is Actually Amused After Seemingly Being Attacked By Drake Fans In Canada

Rick Ross One Fest 2022
Getty Image / Paras Griffin

Kendrick Lamar took a few hefty swings at Drake’s OVO Sound’s mascot in the “Not Like Us” video. But last month (June 30), it appears Drake fans decided to throw a few punches of their own—at Drizzy’s foe Rick Ross.

While performing in Montreal, the “Champagne Moments” rapper and his crew were seemingly rushed after playing the chart-topping Kendrick track. Yesterday (July 4), Ross finally issued a response to the brawl.

“Aye man, I’m thinking about the event that happened over there,” he said. “When the first dude stepped up to Rozay, the lil’ short fat one that looked like Bam Bam Bigelow from wrestling. When he stepped up, I squatted down, and his eyes had told him what I said. Basically, ‘Boy, if I hit you, imma see everything you ate for the last two days.’ His balls dropped out of his ass. He never said another word, he did never did nothing. He was a straight busta. Then the n**** behind him said, ‘I know MMA!’ And then I got hit with a drink. I’m still convinced ain’t no n**** punched me. Somebody said, ‘Rozay, the n**** tried to punch you, he hit you!.’ I said, ‘Nah, he had to throw a drink.’ ‘Cause throwing a drink would have been way more disrespectful than screaming, ‘I know MMA!’”

Typically, being attacked would rattle anyone. But not in Ross’ case. In fact, he seemed amused more so than anything else.

Watch the full video below.

The Best Moments From Kendrick Lamar’s “Not Like Us” Music Video

Following two months of dominating streaming platforms, Kendrick Lamar finally unveiled the music video for “Not Like Us,” on the 4th of July, no less. Let’s just say it’s a victory lap across the board, especially considering that some of the symbolism and shots aimed to debunk some of Drake’s major talking points across the beef. Nonetheless, the visuals of “Not Like Us” will undoubtedly extend its lifespan throughout the summer. 

Directed by Dave Free and Kendrick Lamar, the music video comes on the heels of the Juneteenth concert at the Kia Forum where practically every Los Angeles rapper joined forces on stage for a moment of unity. The music video is another moment that exemplifies this effort. Plus, some of the symbolism across the visual will have you doubling back to catch some of the cryptic messages that you didn’t pick up on the first time around. 

Read More: Kendrick Lamar’s “Not Like Us” Music Video Teasers Have Drake Fans Up In Arms

New Snippet

We were blessed enough to receive four new songs from Kendrick Lamar in the span of a few days. However, it seems like we might be fortunate enough to get even more music in the near future. Kicking off the “Not Like Us” video is a snippet of new music that we hope will be released soon.

Beat Your Ass & Hide The Bible If God Watchin’”

Kendrick Lamar
Via YouTube

Just a slick interpretation of the bar.

Tommy The Clown & The General Choreography

L.A.'s Tommy The Clown and dance crew
Via YouTube

Tommy The Clown’s appearance embodied Los Angeles in a major way. A staple in West Coast culture as a whole, Tommy’s segment at the Pop Out was undoubtedly one of the biggest highlights. To have him basically help lead the music video felt like a nod to Los Angeles’ history, both in music and dance. Plus, the choreography and shots in that final verse added an lighthearted touch to such a vicious song.

Kendrick Playing Hop-Scotch

Kendrick playing hop scotch duringA Minor line
Via YouTube

Considering the nature of the song and the allegations Kendrick made against Drake, the hop-scotch scene that aligns with the “A-Minor” line certainly isn’t a coincidence by any stretch.

Push Ups

Kendrick doing Push Ups
Via YouTube

Between the viral clip of Kendrick doing push-ups in Compton randomly with soul music playing in the background and Drake’s “Push Ups,” Kendrick has really been driving home the importance of calisthenic exercises. Plus, on “meet the grahams,” Kendrick also tells Adonis to “do some push-ups” instead of using Ozempic. Seems like the DAMN. rapper is trying to lead by example. However, considering the amount of Easter eggs we’re still uncovering from the beef two months later, this particular image could be referencing this TikTok that Drake did with a young fan last year. That’s just a guess.

The OVHoe Pinata

OVHOE
Via YouTube

WOP, WOP, WOP, WOP, WOP, WOP/ Dot f*ck ’em up!

Read More: Kendrick Lamar Bashes OVO Piñata In First Look At “Not Like Us” Video

DJ Mustard & Kendrick At Tam’s Burgers

DJ Mustard and Kendrick
Via YouTube

Kendrick Lamar and Mustard bust a move in front of Compton staple, the legendary Tam’s Burger.

Demar Derozan Makes A Cameo

Demar Derozan
Via YouTube

The former Raptors star also makes a cameo in the music video after joining Kendrick Lamar on stage at the Pop-Out. Clearly, his Compton pride takes center stage on this one but I would imagine that Raps fans are feeling a bit betrayed today. 

Family Appearance

After dragging Kendrick’s wife and kids into the beef, the Lamars appear to get the last laugh in the “Not Like Us” video.

Read More: Kendrick Lamar’s Fiancée Whitney Alford Will Appear In “Not Like Us” Video

Dave Free Also Makes A Cameo

Dave Free
Via YouTube

“Family Matters” really isn’t aging well.

Read More: Who Is Dave Free & What’s His Relationship To Kendrick Lamar?

The TDE Reunion

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Via YouTube

Black Hippy reunites along with the Top Dawg Entertainment executives. Jay Rock, Ab-Soul and ScHoolboy Q appeared on stage with Kendrick during the Pop Out concert in June.

Read More: Kendrick Lamar & Drake Beef: A Complete Timeline Of Diss Songs

City’s Back Up, It’s A Must, We Outside!

Kendrick Not Like Us music video
Via YouTube

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Everybody Who Appears In Kendrick Lamar’s ‘Not Like Us’ Video

Kendrick Lamar decided to shoot off some fireworks of his own last night (July 4) by dropping his new video for the hit Drake diss “Not Like Us.”. The visual is definitely a team effort, as a handful of notable folks make guest appearances. The list includes:

Tommy The Clown

Tommy The Clown, a Los Angeles icon, was previously at Lamar’s The Pop Out concert (as were a number of other folks mentioned below). Here, he kicks off the video by asking Lamar for a password and hitting play on the song.

Whitney Alford and children

This one is perhaps the video’s most notable guest: Alford is Lamar’s fiancée and their two children also appear, with the four of them dancing to the song. These cameos are presumably a clap-back at Drake: On “Family Matters,” he alleged that Dave Free is actually the father of one of Alford and Lamar’s kids. Speaking of Free…

Dave Free

…he’s in the video, too. He co-directed it, actually, indicating that there is no bad blood between him and Kendrick.

DeMar DeRozan

This is a natural cameo, since the NBA star, who started his career in Drake’s hometown of Toronto before stints in San Antonio and Chicago, is mentioned in the song’s lyrics: “I’m glad DeRoz’ came home, y’all didn’t deserve him neither.”

Mustard

Another logical inclusion: Mustard produced “Not Like Us,” and he drives home the Drake diss here by rocking a Toronto Blue Jays hat in the video.

YG

YG found himself involved in the Drake beef: Drake gave YG a positive shout-out on “Family Matters,” and while some thought YG later dissed Drake on his song “Weird,” YG denied it.

Anthony “Top Dawg” Tiffith

After launching his career with Top Dawg Entertainment, Lamar has moved onto a new label arrangement. It appears to be all love between him and his former boss, though, as Top Dawg pops up in the new video.

Kendrick Lamar Went Ahead And Shared Part Of A New Song In His ‘Not Like Us’ Video

Kendrick Lamar decided to make the 4th Of July, typically a slow news day in the music world, all his by dropping his new “Not Like Us” video. One of the most noteworthy things about the new visual is that it actually starts by teasing a new song.

The first 20 seconds of the video are devoted to the teaser. The lyrics for the new snippet are as follows: “I am… reincarnated, I was stargazing / Life goes on, honey all my babies / Woke up, lookin’ for the broccoli / Hot key, keep a horn on me, that Kamasi / IP ownership the blueprint is by me / Mister get off, I get off at my feet.”

“Kamasi” is a nod to Kamasi Washington, the saxophonist and longtime Lamar collaborator.

It is not currently clear what the song the snippet is from is called (or if there even is a full song), or if/when it will be released.

Elsewhere, the video say Lamar going absolutely in on Drake (understandable given that this is a Drake diss track). He smashes an owl piñata and offers the disclaimer, “DISCLAIMER: NO OVH*ES WERE HARMED DURING THE MAKING OF THIS VIDEO.” The video also ends with Lamar walking away from a caged owl in a dark room, which really can’t be interpreted as anything other than a shot at Drake.

Watch the full “Not Like Us” video above.