The “First Person Shooter” rapper showed his support for Lil Wayne by sharing five photos of his mentor to an Instagram Story on Tuesday night, a likely reference to the controversy over the Louisiana native not being selected for the New Orleans-set game. (Nicki Minaj has a lot of thoughts.) Instead, the honor went to Lamar, who will likely perform Drake diss track “Not Like Us” for an audience of 125 million people and countless owls.
Earlier this year, Lil Wayne expressed his desire to headline the Super Bowl halftime show. “I will not lie to you, I have not got a call,” he said on YG’s 4HUNNID podcast. “But we all praying, we keeping our fingers crossed. I’m working hard. I’m going to make sure this next album and everything I do is killer, so I’m going make it very hard for them to… I want to just make it hard for them not to highlight the boy.”
Considering how well the New Orleans Saints played during a week 1 win against Carolina, maybe the Derek Carr-led team will make it to the Super Bowl and invite Lil Wayne to perform the National Anthem. Dream big!
With widespread support that Lil Wayne should have the Super Bowl stage in NOLA, Drake posted images online. It is worth noting that Drake’s current foe, Kendrick Lamar, has the Super Bowl spot.
Kendrick Lamar’s selection as the Super Bowl halftime performer has rubbed members of the Hip-Hop community the wrong way. Many, including Wayne’s engineer, Marasciullo, believe it should have been Lil Wayne.
“Confused. Disappointed. Angry. But most of all, inspired,” Marasciullo wrote. “Will never again be in a position or have the in a position where we are at the mercy of someone else’s decision. We will make the decisions.”
Kendrick Lamar will take center stage at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement today, sparking excitement for the globally anticipated performance.
Shawn “JAY-Z” Carter, founder of Roc Nation, praised Lamar’s influence: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision… His impact will be felt for years to come.”
Seth Dudowsky, Head of Music at the NFL, echoed this sentiment, saying, “Few artists have impacted music and culture as profoundly as Kendrick Lamar… Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”
Apple Music’s Oliver Schusser emphasized the excitement: “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry-leading Spatial Audio quality.”
Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, earning accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this year.
PgLang will creatively direct Lamar’s Super Bowl performance, which will be produced by DPS. Roc Nation’s Jesse Collins will serve as executive producer, and Hamish Hamilton will serve as director.
Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime shows. With Kendrick Lamar at the helm, this year’s performance is set to be another groundbreaking moment in Super Bowl history.
JAY-Z’s approval rating is not particularly high right now. The Roc Nation founder has come under fire for his decision to have Kendrick Lamar headline the upcoming Super Bowl Halftime Show. It makes perfect sense on paper, given Lamar’s popularity. The problem, of course is location. The Super Bowl is going to be in New Orleans next year, and fans believe New Orleans native Lil Wayne should have been given the spot. Celebrities of every ilk have come out of the woodwork to criticize Roc Nation as a result. One of the few who hasn’t is Fat Joe.
Fat Joe hopped on Instagram Live on September 10 to set the record straight. At least, as far as he saw it. The Terror Squad leader praised JAY-Z and Roc Nation for what they’ve managed to do over the last five years. Instead of focusing on the negative, i.e. the Wayne situation, Fat Joe stepped back and told the fans to consider what the Halftime Show looked like before Hov took over. He pointed out that very few hip hop artists were given the chance to headline prior to Roc Nation’s involvement in 2019. “They brought out Dr. Dre, Eminem, everybody, number one ratings,” he stated.
Read More:
Fat Joe Appreciates What Roc Nation Has Done Since 2019
Fat Joe has a point. Most of the artists who headlined prior to 2019 were in the rock and pop sphere. Since 2019, however, the presence of hip hop and R&B has been magnified. Usher performed last year. The Weeknd in 2021. The aforementioned Dr. Dre ensemble, which also included 50 Cent and Kendrick Lamar, in 2022. Fat Joe wanted to emphasize the role that JAY-Z played in getting these artists on one of the biggest stages in the world. He also noted that hip hop heads tends to be most critical of the genre they love. “Of course, the hip hop community likes to attack hip hop,” he quipped.
Fat Joe has sympathy for Lil Wayne, and those who want Wayne to headline. He simply wants to give Hov his flowers when it comes to increasing hip hop’s presence at the Halftime Show. “How about [this], if he wasn’t doing shows, it’d be no hip hop,” the rapper asserted. “Be careful what you wish for.” Joe is on a short list of rappers who have stuck up for JAY-Z on the heels on the Halftime Show, but his points are worth considering. Wayne may not be performing, but a prime K. Dot isn’t a half bad alternative.
Obviously, Drake is a major artist and in-demand performer. He’s also one of the biggest hitmakers of this generation and has global appeal. So, with MAL of New Rory & MAL saying that Drake has turned down multiple offers to perform at the Super Bowl is certainly a real possibility. However, believing that this is a true fact is very slim. This alleged truth was revealed on the latest episode of his show, and he says that The Boy has been presented with this opportunity “probably four” times. Right away, Rory and his other two co-hosts were immediately questioning the validity.
All of them claimed to have never heard about that and they asked MAL if that’s a fact or Drake told him that. However, he never responded to neither of those. Instead, he just reaffirmed that it was true without any explanation as to how or where he got that information from. Then, Rory went on to wonder why Drake would do such a thing given how immense the Super Bowl Halftime Show stage is. MAL was pretty vague and generic in his answer once again.
No One Is Buying Mal’s Claims About Drake & The Super Bowl
“I don’t know why he would turn it down. That’s up to the artist… maybe I’m on the road right now and I don’t wanna like… Whatever the reason may be”. So, yes, not much clarification from MAL whatsoever. This flimsy claim has fans saying the same thing we are, “This should not be just known right now”. One user on X writes, “Right…cuz that’s definitely believable that only Mal has info that the most streamed rapper in the world has turned down the SB multiple times”, he begins. “And that that super secret info only Mal has heard about just so happens to come out after Kendrick’s SB announcement”. MAL also sounded like a staunch Drake fan when said that the MC was laughing about the Kendrick choice. Overall, it’s not fooling the internet (for the most part) or us.
What are your thoughts on Mal confidently stating that Drake has turned down multiple opportunities to perform at the Super Bowl? Is this a bunch of baloney or did you know this too? Do you think is just now coming out because of Kendrick Lamar being the act this year? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Kendrick Lamar, Drake, and the Super Bowl debate. Finally, stay with us for everything else going on in the music world.
Piece By Piece is a unique documentary, in that it tells the story of Pharrell Williams through Lego. But the legendary musician and producer behind “Happy,” “Get Lucky,” and “Drop It Like It’s Hot” didn’t mention the colorful bricks format when he and director Morgan Neville reached out for talking head interviews from the likes of Jay-Z, Kendrick Lamar, and Snoop Dogg.
“We purposely did not tell anyone that that would be the finished product. We wanted people to just answer the questions and really give their full, unedited reactions to the opportunity to do the interviews,” Williams confessed to Variety. “Because if we would’ve said, ‘Okay, this is going to be in Lego,’ then people would have sort of curved what they were saying.”
He continued, “We didn’t want them to be influenced by what we wanted. We wanted the purest part. And I feel like part of the magic of what makes this film pop the way it does is because it’s so vivid and it’s not scripted.”
Outside of the three rappers listed above, Piece By Piece also features Gwen Stefani, Timbaland, Justin Timberlake, Busta Rhymes, and Pusha T.
Piece By Piece comes out in theaters on October 11. You can find out more here.
Could you imagine that? If, instead of the thrilling performance we got in 2023, we got an aging pop-punk band whose peak of popularity came a decade and half before? According to some music and sports fans on social media, that’s exactly what should have happened.
In case you’ve missed the kerfuffle over the upcoming Apple Music Super Bowl LIX Halftime Show in 2025, here’s a quick recap: Kendrick Lamar is headlining, but some folks are big mad it isn’t Lil Wayne, because the Super Bowl is being held in Wayne’s hometown, New Orleans.
That’s the general idea of the outcry of the past couple of days, but in fact, the discourse has gotten… shall we say, a little more salty than the subject warrants — and also, a bit unhinged. Cam’ron and Mase are sharing conspiracy theories on their show, Nicki Minaj is crashing out on Twitter, Boosie is involved… it’s kind of a lot.
Especially when you consider one simple fact that none of these people appear to be considering: The Super Bowl has only had a hometown act as the headliner a handful of times in the whole history of the Super Bowl Halftime Show. There is no tradition being stepped on here; hometown acts don’t headline the Super Bowl.
Hell, hometown teams rarely even play in the Super Bowl. The Super Bowl Halftime Show has never been the hometown celebration people are trying to make it out to be online. And if it was, there are artists from New Orleans that would be a far safer bet for the NFL.
Leaving aside Lil Wayne’s wild card status — he’s known for frequent show cancelations, sometimes right in the middle of a performance, while other times delivering some half-hearted renditions of fan faves and even admitting that he forgets his own lyrics — someone like Jon Batiste, a native of Metairie, Louisiana, would be a far more likely choice.
He’s got multigenerational appeal, his image and music are as non-threatening and party-ready as it gets, and he’s an Album Of The Year Grammy Award winner, who has composed for Disney, directed the music for late-night TV, and helps curate the National Jazz Museum in Harlem. He’s a showbiz superathlete.
Looking around the league, if hometown performers were actually a tradition, you’d have to go back and rewrite several of the most memorable performances of the last 30 years. Michael Jackson? Not from Los Angeles. Prince? Not from Miami. BEYONCÉ (you have to say it like Tiffany Pollard)??? Not from New Orleans (although her mama from Louisiana).
Even in the past half-decade, you’d have to replace Shakira and Jennifer Lopez with Gloria Estefan and the Miami Sound Machine (who previously performed in 1999, one of the only four hometown headliners at the Super Bowl), The Weeknd with Outlaws (basically the only non-metal band on the Tampa music acts Wiki page with any level of mainstream notoriety), Usher with Ne-Yo, and Rihanna with, yes, Jimmy Eat World. No offense to these alternatives, but you get the drift: The stage demands an equal level of popularity and a reliable selection of absolutely massive hits.
And look, we all loved seeing Dr. Dre and Snoop Dogg rock out for their hometown crowd in LA in 2022, but keep in mind that these two are 30 years deep in careers that comprise at least three of the most pivotal records in hip-hop’s history, a branding empire encompassing everything from cooking shows with Martha Stewart to on-site Olympics coverage, and more identity changes than Spider-Man in the ’90s.
They also had to bring a slew of fellow stars, from 50 Cent and Eminem to Mary J. Blige and, yes, Kendrick Lamar to expand their show’s appeal past California hip-hop heads in their ’50s. Because, yes, there are stadiums with 50,000 people to entertain, but the Super Bowl is a national event, averaging well over 120 million viewers. Those 50,000 attendees — many of whom aren’t even from the host cities in the first place — are a drop in the bucket compared to all the viewers tuning in at home.
So, yes, the NFL has greater priorities than simply paying homage to host cities’ hometown heroes. The whole reason the halftime show exists in its current form is because someone figured out pop stars keep viewers from changing the channel better than marching bands. So while it’ll be nice if Lil Wayne or Juvenile or Trombone Shorty or Big Freedia pop out during Kendrick’s set, Kendrick is headlining for a whole lot of good reasons — none of which were ever hometown pride.
According to XXL, a video has surfaced on social media of someone vandalizing a Compton-based mural of Kendrick Lamar with gang graffiti. While the tags represent a local Mexican-American street gang, the graffiti was mistaken for a pro-Drake message after some fans interpreted the “CVTF” as an “OVO.” (A reminder, some of you are really not like us, and should keep out of hood politics, thinking it’s entertainment.)
The mural, on the wall of Honduras Restaurant Mi Sabor, depicts Kendrick being honored with the key to the city in 2016 and accepting his Best Rap Album Grammy for his album Mr. Morale & The Big Steppers in 2023, along with a reference to his Good Kid, MAAD City cover. It’s easy to see why some fans — perhaps the ones who should be wearing 50 SPF sunblock at all times, even in the winter — would want to interpret the vandalism as the latest extension of the rap beef between Drake and Kendrick Lamar. After all, it’d be fair to say that plenty of Drake fans are still sore about the drubbing he received at the hands of his former collaborator.
However, it seems, although Kendrick is very much a hometown hero, even he isn’t bigger than hood politics — or ratchet ass kids trying to make a name for themselves.
“Is there a more important city traditionally in American culinary history, a more vibrant, diverse, and influential? Probably not,” the late Anthony Bourdain once described the city of New Orleans, home of the Saints, jazz music, and the birthplace of Dwayne Michael Carter II, the rapper we’ve grown to love as Lil Wayne. For about three decades, Weezy F. Baby has been an anchor in hip-hop’s 51-year history, an artist with deep roots in his city’s contributions to music as a whole. There isn’t another artist alive who could replicate his creativity, quirkiness, thought, or flow patterns, but many have tried. Even those who attempted to keep up found themselves getting outrapped on their own song or outperformed on their own beat. As he said in a Super Bowl interview in 2002: “I been went platinum, just not off records.” For an artist to be as revered lyrically as he is commercially (Tha Carter III is among a handful of hip-hop albums to ever move one million units in the first week), and with the longevity he has, Wayne’s impact across the world can be felt, even when it’s not always acknowledged.
Hence why Kendrick Lamar’s announcement as the Super Bowl Halftime Show headliner in New Orleans is less shocking than it is disappointing. Wayne has expressed a desire to perform at the Super Bowl throughout the past year, and it only made sense considering how Jay-Z and Roc Nation have not only uplifted hip-hop but emphasized the importance of regional culture, as we’ve seen with Snoop Dogg and Dr. Dre. Wayne is NOLA’s flagship artist, one of the most celebrated musical talents of all time whose reflected his hometown through the damage of Katrina and uplifted its talents through his Lil Weezyana Festival. His absence from the Super Bowl stage is a missed opportunity, but, frankly, it should’ve been expected since Usher took the stage.
For anyone who has expressed their grievances over the situation, we must ask a critical question: what has Lil Wayne done in the past year to warrant a Super Bowl Halftime Show? If we take a glance at each artist who performed during the Halftime Show under Jay-Z’s tutelage, there was a build-up of momentum to that performance. Usher became the star of Las Vegas, thanks to his world-class residency; The Weeknd emerged triumphant post-pandemic. Snoop Dogg and Dr. Dre brought hometown pride to Los Angeles in the same year that they celebrated the 30th anniversary of The Chronic while curating an intergenerational performance that included Eminem, 50 Cent, Mary J. Blige, and Kendrick Lamar.
All of that to say: Lil Wayne simply hasn’t done enough in the past year. According to Brian Zisook, the co-founder of Audiomack, it’s the Super Bowl, Apple Music, and its sponsors who look at eight categories when selecting the Halftime Show performer: availability, superstar status, popularity, global impact, reach, live performance, a catalog of hits to fill 12-15 minutes, and new music on the horizon.
It’s been over two years since Lil Wayne launched a countdown for Tha Carter VI and, as of now, we haven’t received a promising single that indicates that it’s officially on the way. Not to mention, Lil Wayne hasn’t really toured any major stadiums or arenas as of late with the exception of his brief stint with Drake earlier this year. In 2023, he embarked on the Welcome To The Carter Tour, where he played in smaller, more intimate venues. And if we look at sales, the last three projects he was involved in, Trust Fund Babies with Rich The Kid, Tha Fix Before Tha VI, and Welcome 2Collegrove with 2 Chainz all failed to move more than 34,000 in their first week. Let me be clear: first week sales do not mean anything but Lil Wayne’s Tha Carter III remains one of five albums to have ever moved one million units in the first week. Wayne’s best work recently has been the features run he’s been on. Simply based on statistics, which presumably is the only aspect that the NFL’s corporate office is interested in, Wayne’s pull in 2024 isn’t as strong as it once was before his issues with Birdman put his career on ice for a few years.
Lil Wayne encompasses most of the qualities that Zisook laid out, just not all of them. His superstar status is undeniable, but is the global appreciation for him on par with his legacy in America? His performances are often subpar. Let’s not forget that this is the same guy who needs a teleprompter while on stage because he’s recorded more music than he’s capable of remembering. And perhaps, there also needs to be some sort of reckoning of who Lil Wayne is and his appeal. The controversies that have riddled the recent years of his career, from his stance on BLM to endorsing Donald Trump in 2020, could have opened a can of worms that would overshadow the prestige of the Halftime show right before one of the most important presidential elections in history that could very well result in the first Woman of Color being elected into the Oval Office. Part of Roc Nation’s partnership with the NFL is to “amplify the league’s social justice efforts.” Plus, do we really think that Wayne will be able to get through a 12-15 minute setlist of his greatest hits without mentioning cunnilingus… on the biggest stage in America? None of this is to downplay why Lil Wayne deserved the spot as a legend and an ambassador of New Orleans but rather, food for thought as to the possible reasons he may have been overlooked in the eyes of the NFL. Wayne’s lack of filter and awareness of his surroundings has been a gift and a curse to his public persona.
On the surface, the optics of Kendrick Lamar headlining the Super Bowl in New Orleans seem just plain petty. However, it makes sense within the criteria of what the NFL expects. Kendrick Lamar made the most out of a few months. “Not Like Us” remains in the Top 10 of the Billboard Hot 100 and basically held down the third spot on the chart for the majority of the summer. Then, there’s the Pop Out, which, in retrospect, feels like the predecessor to his Super Bowl announcement. Tickets sold out almost immediately; Dot brought out the entirety of Los Angeles and has the most minutes watched of any Amazon Music production on Twitch and Prime platforms. On the heels of a historic beef, Kendrick Lamar emerged triumphant in numbers and content, and this Super Bowl performance is the paper bag of dog sh*t burning on Drake’s porch. There’s no way Drake could stomp it out without stepping in sh*t himself.
“Not Like Us” is ultimately rooted in Patriotism, and there’s nothing more American than football. While it served as a nail-in-the-coffin offering during a heated week-long battle between Drake and Kendrick Lamar that turned into a U.S. vs. Canada debate, it clearly forced everyone within hip-hop (and outside of it) to pick a side. At this point, the internet has run with the theory that Jay-Z’s alleged issues with Drake, Lil Wayne, Birdman, and Nicki Minaj helped Kendrick Lamar make history as the first rapper to headline the Super Bow, but we can’t really be certain if that’s the case. We could unpack the web of connections between these artists for days and likely wouldn’t land on a concrete theory as to why Weezy was snubbed this year. However, the situation, as a whole, could be a predicament for Lil Wayne, whose loyalty to Drake has been in question recently after Wayne wore an XO chain in the music video for Jon Baptiste’s “Uneasy.” Considering that Kendrick Lamar will probably bring out a guest on stage, would he extend an invite to the GOAT? And if so, would Lil Wayne sacrifice his allegiance to Drake for hometown pride? Regardless of the outcome, the Super Bowl already kicked off the type of discourse they would’ve wanted in the first place.
While the announcement that Kendrick Lamar would perform the Super Bowl LIX halftime show in New Orleans was met with general excitement from fans, some fans questioned the pick, believing that local artist Lil Wayne would have been a better selection. So, why wasn’t Lil Wayne chosen to perform at the Super Bowl?
First things first: There’s never been a rule that the Super Bowl halftime performers must be local acts. That’s a recent development from hip-hop fans online after a “wouldn’t it be cool if…” proposition evolved like the monsters from an Alien movie into something far less innocuous.
In the last five years, we’ve had Jennifer Lopez and Shakira, who are most notably not from Miami; The Weekend, who is not from Tampa; and Rihanna, who is not from Arizona. The first show to be performed entirely by locals in pretty much the whole modern history of the Super Bowl Halftime Show was 2022’s combination of Dr. Dre, Snoop Dogg, and Kendrick Lamar in Los Angeles, and they were joined by two New Yorkers and a Detroiter.
Of course, coming off an impressive showing by Usher in Las Vegas this past February, it only makes sense fans would want the newly minted “tradition” to return. However understandable it is, though, Roc Nation, the NFL’s music partner, hasn’t ever had an obligation to hometown performers (and when you think about where all the NFL has teams, let’s all just be thankful for that).
Kendrick’s pick also meets pretty much all the criteria Roc Nation would be looking for in a performer. To let Audiomack co-founder and longtime industry insider Brian Zisook tell it, K. Dot’s available, popular, and culturally impactful, with enough hits to fill up the 15-minute performance slot and a penchant for showmanship that will translate well both live and on TV.
Cam’ron and Mase insinuate that “somebody in the selection process” is hating on Lil Wayne and is the reason he wasn’t selected to perform at halftime of the Super Bowl.
Now, as to why Lil Wayne was not selected. While some fans — and even some veteran performers like Cam’ron and Mase — would rather believe in elaborate conspiracies about Roc Nation founder Jay-Z holding a decades-long grudge against Wayne, the truth is probably a lot simpler: Wayne just doesn’t meet the above criteria.
While his popularity is undeniable, it’s equally undeniable that the peak of that popularity is past him; for contrast, Lil Wayne hasn’t had a top-ten-charting single in the past five years (2019’s “Don’t Cry” featuring the late XXXtentacion). And while he’s got more than enough hits to fill the allotted set time, Wayne’s always been a meat-and-potatoes kind of performer; he certainly isn’t going to break out roller skates and costume changes, let alone construct a whole hall of mirrors on the field or hover on a platform above it.
Meanwhile, we aren’t even sure Wayne would be available to perform next February; he could have a tour booked, he could be working on new music, or be involved in one of a thousand other projects. As a hardcore sports fan, he may be planning to take in the show from the stands. Or, on the other hand, perhaps he is available, does have the desire, and actually is part of K. Dot’s plan for the show — although their respective relationships with Drake make this outcome unlikely.
After all, Wayne’s one of Kendrick’s biggest inspirations aside from Kurupt, and it’s not like the Compton native is averse to including guest stars in his sets. It’d probably be far easier for Wayne to appear for a verse of “A Milli” than put together a whole show for a national audience who may not even be all that familiar with his work (try to remember that country music is the most popular genre on the charts this year, so there may not be much demand for a “Bling Bling” performance outside Wayne’s existing audience).
So, while we can’t say for sure why Wayne wasn’t picked to lead the show, we do know that there are plenty of good reasons for Kendrick Lamar’s selection. And, since we can’t completely count out a Wayne appearance, it seems premature to call it a snub. We don’t even know who’s playing the actual game yet, so maybe a little patience is warranted — and could pay off when halftime actually hits.
Kendrick Lamar’s selection as the Super Bowl halftime performer has rubbed members of the Hip-Hop community the wrong way. Many believe it should have been Lil Wayne, including Wayne’s engineer, Marasciullo.
“Confused. Disappointed. Angry. But most of all, inspired,” Marasciullo wrote. “Will never again be in a position or have the in a position where we are at the mercy of someone else’s decision. We will make the decisions.”
Kendrick Lamar will take center stage at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement today, sparking excitement for the globally anticipated performance.
Shawn “JAY-Z” Carter, founder of Roc Nation, praised Lamar’s influence: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision… His impact will be felt for years to come.”
Seth Dudowsky, Head of Music at the NFL, echoed this sentiment, saying, “Few artists have impacted music and culture as profoundly as Kendrick Lamar… Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”
Apple Music’s Oliver Schusser emphasized the excitement: “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry-leading Spatial Audio quality.”
Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, earning accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this year.
PgLang will creatively direct Lamar’s Super Bowl performance, which will be produced by DPS. Roc Nation’s Jesse Collins will serve as executive producer, and Hamish Hamilton will serve as director.
Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime shows. With Kendrick Lamar at the helm, this year’s performance is set to be another groundbreaking moment in Super Bowl history.