Kanye West Proclaims Adidas CEO ‘Dead’ In Mock Newspaper After Brand Friction

kanye west adidas

Kanye West, never the one to shy away from a public feud, adds Adidas CEO Kasper Rorsted to his long list of enemies.

The design executive and artist posted a mock New York Times headline to his social media, reading “Kasper Rorsted Also Dead At 60″ and captioned the photo “God Loves Us.” 

The post, a nod to a similar attack he shared about Kim Kardashian’s ex Pete Davidson, has since been removed. 

Hostility has been rising between Ye, 45, and Adidas for some time, after the company launched “Yeezy Day” without his approval, letting fans get previously-released versions of his shoes. He’s also publicly accused the sportswear brand of stealing design ideas from him for their “Adilette” slides. 

READ MORE: Why Is Kanye West’s Yeezy GAP Line Displayed In Trash Bags?

Just a day earlier West went on the attack against clothing company GAP, saying the brand kept him out of meetings and also stole designs from him.

Even though his contract is up in 2026, last week Adidas announced Kasper was leaving the company in 2023. He started with the brand in 2016, according to CNBC.

Continue the conversation on social media.

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Kanye West Shares What Appear To Be Texts Between Him And Kim Kardashian: ‘You Don’t Have Say So’

Kanye West and Kim Kardashian‘s divorce has been all but quiet and amicable. Today, Ye took to Instagram to share screenshots of an alleged conversation between him and Kardashian. The two appear to be arguing about where their children will attend school.

In one post, it looks like Kardashian has texted Ye, asking, “Can u please stop.”

The outgoing text, likely sent by Ye, says “No. We need to talk in person. You don’t have say so of where the kids go to school. Why you get say [so?] Cause you half white?”

ye text 1
Instagram/kanyewest

In another post, Kardashian’s mother, Kris Jenner, seemingly communicates to Ye by way of text from Kardashian.

“From my mom- PLEASE Tell him to stop mentioning my name,” the incoming text reads. “I’m almost 67 years old and I don’t always feel great and this stresses me to no end.”

Ye appears to reply, saying, “Y’all don’t have [say] so over my black children and where they go to school. They will not do playboy and sex tapes. Tell your Clinton friends to come get me. I’m here.”

ye text 2
Instagram/kanyewest

In another post, Ye shared a screenshot of an Instagram story posted by model Victoria Helena. The caption reads “Don’t let Kris make you do playboy like she made Kylie and Kim do. Hollywood is a giant brothel. Pornography destroyed my family. I deal with the addiction. Instagram promotes it. Not gonna let it happen to Northy and Chicago.”

ye screenshot 3
Instagram/Kanyewest

A new season of The Kardashians premieres September 22 on Hulu. Though the trailer doesn’t touch a lot on the KimYe divorce, Kardashian teases “such a season of independence,” adding, “I really feel like I’ve found my personal confidence.”

Kanye West Gives Adidas CEO Kasper Rorsted The Pete Davidson Treatment By Also Declaring Him Dead On Instagram

Kanye West has made many enemies over the last few years, and through all of the drama, at least all seemed well with his creative collaborator Adidas. However, it appears there is some tension in that relationship now as Ye has given Adidas CEO Karper Rorsted the same treatment he gave Pete Davison, by pronouncing him dead on Instagram.

Kanye West Newspaper
Kanye West

In a now-deleted post from early Thursday (September 1), the Donda artist posted a New York Times graphic where the front page reads “Karper Rorsted Also Dead At 66.” The sudden anger toward Rorsted likely stems from the fact the Chicago artist claims the company held “Yeezy Day” without his approval back in August, Complex reported.

Kanye IG Rant August
Kanye West

He also alleges that Adidas reissued older pairs of his products without his input, hired employees without his input, and slowed down the production of his sneaker collaboration with Balenciaga and Gap despite the fact he was in breach of his contract. If that isn’t enough, West claims he approached Three Stripes to create and distribute more of his popular Yeezy Slides, only for the brand to say “they didn’t have the capacity” only to copy his design and make the Adilette 22 Slides.

Kanye West cannot seem to avoid controversy or pushing people away, so time will tell how the relationship will continue as the situation unfolds.

Check out Kanye’s Instagram post about Karper Rorsted above.

Kanye Takes Aim At Adidas CEO And Kid Cudi In New IG Post

kanye BET awards

Since dropping his 6 minute speech to GAP executives on IG yesterday, Ye seems focused more than ever at bringing Yeezy storefronts to fruition. Ye has been sharing his progress on IG, and has somehow even found time to take shots at Adidas’ retiring CEO Kasper Rorsted and Kid Cudi.

In a now deleted post, Ye took aim at the Adidas CEO in the same vain as he did Pete Davidson, posting a fake news article that reads “Kasper Rorsted Also Dead At 60. The small print under reads: “I know what you’re thinking…who is Kasper? but even less importantly who is Kid Cudi?”

Over the last month, Kanye has made it known his greviances with Adidas. He preciously called out the company for ripping his designs and saying they couldn’t produce Yeezy slides because they were producing the Adidas slide which has been compared to that of the Yeezy. He said that Adidas went forward with Yeezy day without his permission. He has also continued to call out the CEO for not taking meetings with him, and for not appointing him to the Adidas board despite having one of the most popular shoes on the market.

“To Kasper I’m not standing for this blatant copying no more,” he wrote. “To all sneaker culture…This is for everyone who wants to express themselves but feel they can’t cause they’ll lose their contract or be called crazy…These shoes represent the disrespect that people in power have to the talent.”

Yesterday, August 31, Ye called out GAP for stealing his Yeezy GAP Engineered By Balenciaga designs as well and even issued an ultimatum to GAP executives, saying that if they do not let him go forward with his ideas at the company, then he will find another place to do it at.

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Why Is Kanye West Upset With Adidas And Gap?

Kanye West is rapidly becoming as well known for this growing list of enemies as he is for his music. What has been even more notable, however, has been just who he’s added to that list, which previously included musical rival Drake and now includes his former protege Kid Cudi and romantic rival Pete Davidson.

However, while he’s got inscrutable though understandable reasons for all of the above, fans can’t help but be confused as Kanye sets his sights on Adidas and Gap — two corporations with which his Yeezy brand is partnered, contributing to his touted billionaire status. For the past few months, the mercurial producer turned designer has been lashing out at his creative partners, from posting a fake headline trolling Adidas CEO Kasper Rørsted to accusing Gap of holding meetings about him without him.

So, why is Kanye so upset with Adidas and Gap?

The crux appears to be Kanye’s expectations of his partnerships with these companies and how they have failed to meet them in his eyes. In June, he posted an angry Instagram, calling Adidas’ Adilette 22 slides “fake Yeezys” for being too similar to the Yeezy slides. Then, in early August, he DMed Complex on Instagram, telling the account’s admin that he hadn’t approved Adidas’ Yeezy Day campaign. Meanwhile, fans were dumbfounded when he apparently ordered Gap store employees to yank his Yeezy collection from their shelves and hangers to present them in large, black garbage bags.

Now, he’s expressing plans to open his own independent Yeezy brand stores — something he said they are contractually obligated to do, but refuse to. Basically, he’s unhappy that both companies have made products that are similar in form and function to Yeezy designs while also following traditional business models in lieu of following his more radical intentions.

It remains to be seen if the leadership at either company — Rørsted is stepping down as CEO sometime this year — continues to put up with his agitating for very much longer. One thing is sure: Kanye is an unpredictable business partner who isn’t afraid to publicly air his grievances, whether it’s good business or not.

Kanye West Takes Another Swipe At Kid Cudi In A Post Declaring Adidas CEO Kasper Rørsted ‘Dead At 60’

Kanye West may have dialed down his Instagram petty to only celebrating his perceived enemies’ supposed failures, but he’s packing double the vitriol in those posts, often lashing out at two in the same post. His preferred secondary target is Kid Cudi, who he zings in the subheadlines of the bizarre fake New York Times covers he has been posting to strike out at rivals such as Pete Davidson and Adidas CEO Kasper Rørsted.

In his latest post, he declares the latter “also dead at 60,” calling back to his post about Pete. In the subheadline, though, he throws two jabs at once, writing, “I know what you’re thinking… who is Kasper? but even less importantly who is Kid Cudi?”

kanye west instagram kid cudi kasper rorsted
Instagram

Actually, I was thinking how badly Kanye needs a copy editor, but I digress. In Kanye’s previous dig at his former artist, Kanye sniped at him for cutting his Rolling Loud set short after fans threw objects onstage. “Kid Cudi meant to play funeral but fearful of bottle throwers,” he trolled. His latest shot is likely a response he’s been sitting on since Cudi told Esquire he has no plans to reconcile with his former mentor.

“With all due respect, I’m not Drake,” he said. “It’s gonna take a motherf*cking miracle for me and that man to be friends again. I don’t see it happening. He gon’ have to become a monk.” Cudi later clarified that he meant no disrespect to Drake, with whom he previously did have a feud but they’ve since made up.

Kanye’s beef with Rørsted, meanwhile, stems from his belief that the Adidas chief is responsible for the company seemingly distancing itself from Kanye while continuing to use his designs, which is not in any way Kanye’s own fault for acting like a colicky toddler for the past year or so. Rørsted is stepping down as CEO sometime this year. May whoever succeeds him finally drop Kanye so he can enjoy his creative freedom, or whatever.

Kanye Issues Ultimatum To GAP Executives: “I’m Going To Have To Do What I’m Thinking Somewhere Else”

Kanye West Asks “Can I get uhhhhhhhhh.....” in McDonald's Super Bowl Spot

It’s safe to say that whatever Kanye touches will turn to gold. Upon his arrival to Adidas, and with the release of the Yeezy 750 and 350, Ye brought a newfound, and much needed, boost in popularity and revenue to Adidas who was getting beat by Nike and Air Jordan. The same can be said for the GAP who was in turmoil before their partnership with Kanye’s Yeezy brand.

While Kanye has the ability to leverage his influence to help these companies, he has also been asking for more than just a partnership, but a seat at the table. He has called out the Adidas CEO multiple times for not putting him on the Adidas board despite having some of the most popular and highest selling shoes in the world. Ye is now doing the same with GAP, asking executives take this partnership more seriously and hear him out about the ideas he has for the future of the brand.

In a video shared to his IG today, August 31, Ye spoke to GAP executives, seemingly in a Yeezy Gap X Balenciaga creative studio, where he gave an impassioned 6-minute speech where he explained his mission for the Yeezy GAP brand.

“You have to really give me the position to be Ye and do what I’m thinking or I’m going to have to do what I’m thinking somewhere else. Because if there’s one thing I learned from Virgil, if something’s killing you, it’s actually killing you,” Ye said. He then called out GAP executives for canceling the pre-order for the blue Round Jacket, and only running the perfect hoodie ad once despite selling over $10 million of the hoodie during its initial release.

“This is the moment. There will never be an opportunity with a guy like me that cares this much about specifically this brand and has done this until this point,” Kanye continued. We are like Tom Brady waking people up at 2 am during COVID but he went back and got that ring,” he said. “We are the football team. This is our football team. And I’m actually the Tom Brady because Demna charge $4000 for a shirt.. I’m saying… how do we go Costco, how do we go Old Navy prices?”

Ye then gave an ultimatum to the exectives, saying that either they can let him do what he is thinking at the GAP, or he will find somewhere else to do it.

“This is bigger than us. We shouldn’t argue amongst ourselves. But I’m saying I have to go pull that sword out the stone,” he added. “You either believe me or I’m going to show you. I can either show you facing this way [back facing the executives] or facing this way [frontward],”

This comes after Ye publicly called out GAP for ripping his designs and canceling a photoshoot with his kids without letting him know.

You can watch Ye’s full speech here.

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