Future

Go-To Producers Are Crafting These Rappers’ Signature Sound

by
Take a look at these lauded pairings of rappers and producers, and the impactful music they created together that will inspire generations to come. Continue reading…

ASAP Rocky, J. Cole, And Future Will Headline Rolling Loud’s Inaugural Event In Portugal

by
j cole rolling loud
Getty Image

After two years’ delay, Rolling Loud’s inaugural Portugal edition has a new date, July 6-8, 2022, and a new headliner joining mainstays ASAP Rocky and Future, who were carried over from the two previous lineup announcements for 2020 and 2021. This time, they’ll be joined by J. Cole after 2020 headliner DaBaby landed in hot water over his Rolling Loud Miami appearance in 2021 and Wiz Khalifa, the planned third headliner for the postponed 2021 edition of the Portugal fest, dropped out for unknown reasons.

If the festival doesn’t get pushed back again, it’ll be the first Europe-based edition of the popular traveling hip-hop event, which has also taken over its hometown, Miami, New York, Los Angeles, and the Bay Area in recent years. The most recent iteration of the festival was held in December 2021 at the National Orange Show event center in San Bernardino, headlined by J. Cole, Future, and Kid Cudi.

The new lineup for Portugal has made some changes down the flyer, as well. While names like A Boogie Wit Da Hoodie, Meek Mill, Playboi Carti, and Polo G have moved on, emergent stars like City Morgue, Don Toliver, Lil Baby, Sleepy Hallow, and more have joined the show. Meanwhile, a number of UK-based names remain billed to perform, with the addition of fast-rising newcomer Central Cee, whose second mixtape, 23, is set for release in February.

Tickets go on sale Friday, January 28. As usual, you can find more information on RollingLoud.com.

What Is The Pushing P Emoji 🅿️?

by
Gunna 2022 private dinner
Getty Image

If you’ve been online lately, you’ve likely seen an influx of P emojis. They’ve been shared by brands and artists alike including Gunna (the lead man behind use of the emoji), Chloe Bailey, IHOP, Future, Young Thug, the Memphis Grizzlies, Nike, Wingstop, Kim Kardashian, and many more.

What is the pushing P emoji 🅿?

The emoji has been most frequently used with the phrase “Pushin P,” a term that Gunna has coined as it’s also the title of a song from his third album DS4EVER.

The exact definition behind “Pushin P” isn’t cut-and-dry, but the infamous line that Will Ferrell delivered in Blades Of Glory that Kanye West and Jay-Z helped amplify on “N****s In Paris” best describes the sentiment behind the phrase: “No one knows what it means, but it’s provocative. It gets the people going.” Gunna has tried to explain the term on multiple occasions, but his best description of it comes from a post he shared to his Instagram Story shortly before the release of DS4EVER. “P don’t just mean Playa, P also mean paper too,” he said. “You could be pushing this P with paper too.”

The term also made for a great marketing tactic for DS4EVER. In the week after the album arrived, people all over social media were seen using the term in a number of ways. “Pushin P” helped push Gunna’s DS4EVER to No. 1 on the Billboard 200, edging out The Weeknd’s Dawn FM by just 2,300 copies.

DS4EVER is out now via 300 and Atlantic. You can stream it here.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Gunna Approves Of His Pushin P Movement Catching On With Brands On Social Media

by

No one really knows what “Pushin P” means, but that hasn’t stopped the trend sparked by Gunna’s DS4EVER single (and his newfound habit of abusing the blue “P” emoji) from spreading like wildfire on Instagram and Twitter. Trend-conscious brand accounts are always on the lookout for memes to co-opt, from Drake’s Certified Lover Boy cover to the red flag emoji craze, so of course, everyone from IHOP to Nike is now “pushin P” on social media — and Gunna unsurprisingly approves, considering it all amounts to free promotion for his No. 1-selling album.

Referred to on Emojipedia as the P Button (its official Unicode title is “Negative Squared Latin Capital Letter P”), the emoji has taken over on Twitter. The International House of Pancakes tweeted, “We’re always pushing 🅿ancakes,” while Nike’s account claimed, “We had an internal meeting, and without getting into details, we’re pushin 🅿 all year.” Gunna was only too happy to big up IHOP’s tweet, declaring, “IHO🅿 Pushin🅿.” NBA teams like the Memphis Grizzlies, restaurants like WingStop, and even the freaking Teletubbies are dropping the P Button all over the timeline.

Meanwhile, over on Instagram, one-woman brand Kim Kardashian got in on the fun, captioning a bikini photo, “Beach 🅿arty.” Gunna reposted the photo to his Instagram Story, adding, “Capital 🅿!!”

The one person adopting the slang that Gunna likely wouldn’t approve of is Freddie Gibbs, the Indiana rapper with whom Gunna has been feuding over snitching accusations. Gibbs has been sarcastically jacking the slang on his Instagram burner as a way to troll Gunna for a lackluster diss record on his new album. However, Gunna probably isn’t paying it too much mind in the wake of his monster first week (and likely second) — he’s way too busy, well, pushin P.

Gunna And Future Really Sell Their New Slang In The NSFW-Ish ‘Pushin P’ Video With Young Thug

by

Gunna is really trying to make “fetch” happen with his new single “Pushin P” featuring Future and Young Thug. The three Atlanta rappers sell their newfangled slang term as hard as they can in the NSFW-ish video, even inserting little interludes of them using it in everyday life while they party at a strip club. Whether or not it’ll catch on remains to be seen, but the song itself has proven to be one of the fans’ favorites from Gunna’s new album DS4EVER, which just dropped last Friday and is on track for a No. 2 debut on the Billboard 200 next week.

In addition to “Pushin P,” Gunna’s campaign for the album has included the singles “Too Easy” and “Livin Wild,” as well as a video for the remix of “Too Easy” featuring frequent collaborator Roddy Ricch. Gunna also released a deluxe edition of the new album just days after the original, sprinkling four new songs in amidst a tracklist that featured 21 Savage, G Herbo, Kodak Black, Lil Baby, Nechie, Yung Bleu, and Gunna’s possible girlfriend Chloe Bailey on the Jon B-sampling “You & Me.” And for fans who just can’t get enough of Gunna this week, he’s also listed as a feature on Cordae’s upcoming album, From A Bird’s Eye View.

Watch the “Pushin P” video above and stream DS4EVER, out now on 300 and Atlantic, here.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Fans Think A New Potential COVID Variant Resembles Future’s ‘DS2’ Cover

by
future ds2 covid
Getty Image

One thing about rap fans: We will get these jokes off — no matter the target. Even COVID-19, the virus that has completed upended the normal workings of society for the past two years, isn’t safe. Thanks to a news outlet’s tweet of a mutant variant of the virus — a combination of the Delta and Omicron variants dubbed, naturally, “Deltacron” — folks on Twitter are comparing the image to the cover of a fan-favorite trap album.

While the computer-generated images of the COVID-19 coronavirus floating around are mostly just simulated magnifications of what the virus would look like under a powerful microscope, CTV News’ choice of color scheme and the shape of the mutant strain resemble nothing so much as the cloudy, Rorschach-like splotches on Future’s DS2 cover. So, it didn’t take long for fans to spot the resemblance and turn the new strain into the butt of plenty of jokes playing on the album’s title, themes, and lyrics.

“You know we talk that sick talk, that sick talk,” joked one fan over a post that added the DS2 title card to the Deltacron image. “I just took a piss and I seen COVID coming out,” cracked another.

All jokes aside, it looks like we can chalk the so-called Deltacron variant up to a lab error, just like another purported super strain, “Flurona.” For now, it looks like we don’t have to worry about any fusion variants, because the original recipe is still nasty enough. They say laughter is the best medicine, though, so feel free to check out some more of the fans’ jokes and give yourself your daily dose of chuckles below.

XXL Awards 2022 Nominees Revealed

by
It’s officially awards season around here. The XXL Awards 2022 nominees have arrived. Continue reading…