Earthgang Attends Their Own Funeral In Their ‘Die Today’ Video And Denzel Curry Does The Eulogy

Earthgang‘s new song, “Die Today,” offers a scathing look at the ephemeral nature of fake love, so it’s only right that their video similarly lampoons the way rappers often become much more famous after they die. With hilarious bookends featuring a dazed Denzel Curry delivering an unhinged eulogy and an equally funny plot twist toward the end, the video is stuffed with clips from real-life news shows — from Fox News to SNL‘s Weekend Updates — with their deaths as the lead graphic.

There’s also some funny and insightful stuff about the performative nature of social media, as the news sends the Atlanta duo’s follower count skyrocketing and attracts messages from the likes of former President Obama, Elon Musk, Kris Jenner, and Dwayne “The Rock” Johnson. This is all especially funny when you consider that Earthgang only has one Billboard Hot 100 charting single (with J. Cole and JID, no less), and has yet to crack the top 40 on the Billboard 200 (their first album, Mirrorland, landed at No. 40, while their last album, Ghetto Gods, came in at No. 114).

But as Vince Staples once pointed out, there is no better album promo than death, and Earthgang’s new video allows them to enjoy its spoils without experiencing its obvious drawbacks. “Die Today” will appear on Earthgang’s upcoming album Earthgang Vs. The Algorithm, alongside the Adam Sandler-approved “Bobby Boucher.” The album is due soon via Dreamville.

Watch the “Die Today” video above.

EarthGang Teams Up with AFROPUNK for RIP Human Art Exhibit in NYC

Atlanta’s trailblazing hip-hop duo, EarthGang, embarked on a creative journey, taking their RIP Human Art Exhibit to The Standard, High Line Hotel in NYC in collaboration with AFROPUNK. The invite-only event marked the launch of EarthGang’s much-anticipated EP, “EarthGang vs the Algorithm: RIP Human Art,” set for release this fall.

The High Line Room was transformed into an immersive haven of artistic expression, featuring classical art reimagined by visionary emerging multidisciplinary artists. Attendees included figures from the art and music industries, including Malik Roberts, Caroline Wanga, Sickamore, and more.

Beyond the captivating art exhibit, the event featured panel discussions, artist interactions, and an exclusive preview of EarthGang’s upcoming EP. A fireside conversation moderated by Malaika Jabali of ESSENCE delved into the duo’s creative process, their new project, and the fusion of art, music, and technology that defines their work.

EarthGang’s appearance at AFROPUNK follows their groundbreaking 2019 festival performance. Their upcoming EP, “EarthGang vs the Algorithm: RIP Human Art,” challenges algorithm dominance and celebrates human creativity’s enduring spirit. The duo recently offered a taste of the EP with the single and music video “Bobby Boucher” Feat. Benji., inspired by the cult-classic film “The Waterboy,” gaining acclaim, even from the film’s star, Adam Sandler.

The post EarthGang Teams Up with AFROPUNK for RIP Human Art Exhibit in NYC first appeared on The Source.

The post EarthGang Teams Up with AFROPUNK for RIP Human Art Exhibit in NYC appeared first on The Source.

Adam Sandler Cosigns On EarthGang’s “Bobby Boucher” Video

Adam Sandler is a staple of the comedic industry. Now he’s getting the hip-hop treatment with EarthGang’s latest track, “Bobby Boucher.” The song features Benji. and Spillage Village, with EarthGang providing the verses. They recently dropped a music video for the single, and we know of at least one fan of the song and visual production. Sandler, the man behind the Bobby Boucher character from 1998’s The Waterboy, saw the video and Tweeted his approval of the whole vibe.

“Yo, EARTHGANG!” Sandler said on Twitter. “Singing along with you! Love, Bobby B.” He also retweeted the music video clip where one-half of EarthGang is sitting on a riding lawnmower, their version of Helen “Mama” Boucher in the background. EarthGang’s intention behind the song is a cross-generational appreciation of The Waterboy, something Adam Sandler appreciates. He wrote and starred in the film that launched his movie career after a successful SNL stint. Now, the character of a mentally challenged waterboy-turned-football star is immortalized in hip-hop lore.

Read more: EarthGang Loses Backpack With Music Hard Drive In It

EarthGang Gets The Adam Sandler Stamp (Tweet) Of Approval

Adam Sandler has been doing more projects that veer into the hip-hop culture, including many feature films that prominently capitalize on the hip-hop sport, basketball. Uncut Gems, a Safdie brothers film, stars Sandler as a New York jewelry salesman who collaborates with Kevin Garnett back when he was with the Boston Celtics. The 2022 film Hustle shows Sandler trying his hand at being an NBA scout. Numerous basketball stars and figures graced the silver screen for that particular movie.

Now, Sandler has his own rap track, with EarthGang showing their love for one of his original movies. The hip-hop duo is still recovering from misplacing their backpack that had a music hard drive in it. That hard drive contained a lot of their unreleased music. However, despite this setback, this new “Bobby Boucher” music video is doing well. The YouTube video has almost 140k views in four days. With the Adam Sandler seal of approval, the video should get a tremendous boost for the next few days.

Read more: The Oscars: Leonardo Dicaprio, Sandra Bullock, Adam Sandler, And More Party At “The Godfather” Mansion

[Via] [Via]

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Earthgang’s ‘Bobby Boucher’ Video Is Adam Sandler-Approved, And They Didn’t Even Have To Open Up A Can Of Whoop-Ass

The water sucks in the 1998’s film The Waterboy universe, but Earthgang’s present-day witty bars sure don’t. In fact, their latest video, for the single “Bobby Boucher,” just earned the Adam Sandler seal of approval, and they didn’t even have to open a can of whoop-ass to secure it.

The video, which Seales directed, brought the actor’s beloved movie back to life. Seales squeezed in the story’s most memorable moments in under four minutes, including a beer pong showdown, a high stake football game, and an overbearing mother.

Earthgang’s tribute to The Waterboy extended beyond its video. Their love for the film was also present in the song’s chorus as they rapped, “Luck be my lady, I’m up a couple thousand / Playin’ roulette like Bobby Boucher / Wa-wa-water on a Tuesday for all this D’Ussé / I surely feel like I’m drunk / I probably drink the Kool-Aid, that sh*t be packin’ a punch / It’s like a jab to the face, I’m probably not gettin’ enough.”

Earthgang devotes countless hours to producing over-the-top videos, as witness the ones for past songs like “Billi” and “Amen.” But for “Bobby Boucher,” their approach was much sharper, as they pulled from a fellow entertainer’s work.

Flattered by the creative nod, Sandler took to Twitter to return the love. “Yo, Earthgang! Singing along with you! Love, Bobby B,” tweeted the comedian.

WowGr8 of the group screenshot the compliment, then reposted it to their personal Instagram page, writing, “Holy sh*t. Holy sh*t. Holy sh*t. This is one of the best things that could happen for this video! EarthGang’s ‘Bobby Boucher’ video is out now! I can’t believe Adam Sandler saw this! I studied him intently for the treatment and execution of this video.”

Watch the full video above.

EARTHGANG Connect With Benji. & Spillage Village For Funky “Bobby Boucher” Single

The only appearances we’ve heard from EARTHGANG so far in 2023 are on Forest Claudette’s “Mess Around,” and more recently, “Sometimes…” with Snakehips and Daya. This New Music Friday (July 7), the dynamic duo took the lead on their first single of the year, titled “Bobby Boucher.” It finds them linking up with Benji., as well as their Spillage Village collective for a funky new release that seemingly pays homage to The Waterboy

“Playin’ roulette like Bobby Boucher/ Wa-wa-water on a Tuesday for all this D’Ussé,” the featured rapper rhymes on his closing verse. As Consequence notes, Adam Sandler played the alliterate character in the 1998 comedy classic. In the accompanying visual we see more nods to The Waterboy along with lyrics from WowGr8, “Growing up, might need to be the villain,” which refers to Boucher’s infamous decision to switch sides.

Read More: EarthGang Loses Backpack With Music Hard Drive In It

EARTHGANG is Back with “Bobby Boucher”

The single is reportedly due to appear on EARTHGANG’s next EP, EARTHGANG vs. The Algorithm: RIP Human Art. That project is due to debut on July 28, and will mark the rap group’s follow-up to 2022’s GHETTO GODS. On that, they connected with legends like JID, J. Cole, Musiq Soulchild, CeeLo Green, Nick Cannon, and Ari Lennox. The deluxe cut came later in the year, including more collaborations with Smino, Wiz Khalifa, and Curren$y. It’s unclear who we’ll hear on the upcoming EP, but hip-hop heads and certainly hungry for whatever the Atlanta-based duo has to offer.

Check out the new “Bobby Boucher” visual from EARTHGANG above, and if you’re feeling it, add the song to your playlist on Spotify/Apple Music. Are you excited to see what else the duo has in store this year? Let us know in the comments, and check back later this weekend for more HNHH release recommendations.

Read More: Benji Drops Debut Spillage Village Album, “Smile, You’re Alive!”

Quotable Lyrics:

My ni**a, please, my bank account got angel numbers
Can’t nobody save you but yourself
I listened to God and talked to the Devil
He’d do wonders for my health
I died on Friday, came back Sunday
Turned up Monday, man, what else?

[Via]

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