CÎROC Archives - New Hip Hop News

Unnamed Athlete Allegedly Stopped Diddy From Committing Sexual Assault On A Man At Ciroc Event

October 22, 2024 by newhiphopnews

As you all know pretty well by now, lawsuits and allegations against Diddy are pretty much a daily topic. Today there is a new set of legal papers making the rounds online and it includes a pro athlete. However, the sports star is nameless. The allegation traces back to a Ciroc promotional party (one of Diddy’s many business ventures) in a which a former business partner and rapper was invited to. According to the Jasmine Brand, he alleges that he was asked to meet with Diddy a private office room.

Later into the October 20 documents, the man alleges that he remembers realizing that the embattled mogul was intoxicated when he entered the room. After that, that is when things got extremely uncomfortable and allegedly disturbing. Diddy allegedly approached the rapper and exposed his genitals. After that, the record founder felt up the man’s genitals through his pants and squeezed them in a “rough and sexual manner.” However, before things “escalated,” that’s when his alleged knight in shining armor arrived.

Diddy Was Allegedly Shut Down From Furthering His Advances

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The anonymous athlete happened to walk into the room and intervened, stopping any further sexual advance. Overall, it’s another bad look for Diddy, even though some feel people shouldn’t be quick to jump to conclusions on him. Busta Rhymes is one of those folks, as he says that it doesn’t have anything to do with the genre. “His situation is not a hip-hop situation. And I also would like for everyone to be mindful of the thirst and the urgency and the need to speak on the situation.” While the correlation is debatable, it’s near impossible at this point for him image to be cleared.

What are your thoughts on this alleged Diddy encounter in which an unnamed athlete intervened? How much do you buy this whole allegation? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Diddy. Finally, stay with us for everything else going on in the worlds of music and pop culture.

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[WATCH] Dame Dash Suggests That Diddy Spiked Ciroc Bottles Sold To The Public

October 8, 2024 by newhiphopnews

Former Roc-A-Fella Records CEO Dame Dash made a really brash claim regarding the legal troubles of Diddy, suggesting that the music mogul spiked wholesale quantities of his Ciroc Vodka. Dash even goes as far as to say that male Hip Hop artists may have unwillingly turned “gay” after unknowingly consuming the spiked liquor.

In an interview on his America Nu Network, Dash said, “What’s crazy to me is if his hustle is putting stuff in people’s drinks, he made a liquor. I mean, that’s the illest shit in the world that everyone was partying and you don’t know what was in that drink.” Trying to bring his claims to context, Dash asked, “If he was — pause — undercover gay, ’cause I didn’t know it, and obviously if he was knocking men out and they were waking up violated, he’s making somebody gay that doesn’t wanna be gay. So I’m like, ‘What was in them drinks?’

Dash also suggests that during this time period of Ciroc’s apex of popularity, Hip Hop’s male figures became feminine. “And then I’m starting to think, ‘Damn, when did Hip Hop start to lose its masculinity?’ No disrespect to nobody, but tough n-ggas started wearing dresses and pocketbooks. I’m just thinking it through — maybe that could be the reason why Hip Hop took a turn for the feminine.” Adding a little humor to his serious allegation, Dash asked, “If homie was really putting shit in people’s drinks and he’s making the liquor… I’m not even saying it to be funny, but they saying he was putting shit in muthafuckas’ baby oil so how could you trust that person to serve you drinks at such a big scale?”

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Diddy No Longer Owns DeLeón Tequila After Reaching A Settlement With Diageo

January 16, 2024 by newhiphopnews

Diddy’s business empire continues to crumble in the wake of a slew of sexual assault lawsuits against him at the end of the year. Rolling Stone reports that, after settling his lawsuit against beverage licensing company Diageo, the music mogul will no longer have any ties to the Ciroc vodka or DeLeón tequila brands, relinquishing his 50-percent stake in each.

Diddy sued his former partners in May of last year, claiming racisim at Diageo had stunted the growth of his brands, going so far as asking him to take a backseat in marketing to downplay their reputation as Black brands (Diageo owns 35 percent of Hennessey, by the way). In September, the lawsuit was moved to New York district court and was cleared to become public.

However, in November, Diddy’s ex-girlfriend Cassie Ventura filed a lawsuit of her own against him, alleging that he’d beat her, raped her, and coerced her into sexual encounters with other men. Although he and Cassie settled within 24 hours, by then, the damage had been done, and the floodgates opened for three more accusers to come forward over the next month.

This gave DeLeón the leverage to attempt to block the mogul’s request for an injunction granting him a $15 million marketing budget for DeLeón. Today, both parties issued a joint statement revealing the terms of the settlement, although any financial details are being kept out of the press. “Sean Combs and Diageo have now agreed to resolve all disputes between them,” it reads. “Mr. Combs has withdrawn all of his allegations about Diageo and will voluntarily dismiss his lawsuits against Diageo with prejudice. Diageo and Mr. Combs have no ongoing business relationship, either with respect to Cîroc vodka or DeLeón tequila, which Diageo now solely owns.”

As the lawsuits have continued, Diddy stepped down from his role as Chairman of Revolt, while many brands associated with his Empower Global marketplace have removed themselves.

Diddy Says He Was “Always Fighting For Ciroc Not To Be Pigeonholed”

September 7, 2023 by newhiphopnews

During a recent interview with Earn Your Leisure, Diddy discussed the success of Ciroc. He recalled telling Diageo that he wanted to turn Ciroc around, sharing that he didn’t want it to be “pigeonholed.” He also explained how that happened to him previously with Sean John, and he was hoping not to go through it again. Unfortunately, Diddy eventually wound up suing Diageo in May, for allegedly failing to properly market the vodka.

“I was called to have a meeting with Diageo,” Diddy began. “They knew that I was kind of killing things in the culture and they were trying to fix their diversity problem and through that, a meeting was set up.” He went on, “I told them, you know, ‘I want to be an owner and that I have these ideas from promoting parties at Howard’ – just remembering that I would always get the door and never get the bar. So I said: ‘I have aspirations to have Black-owned brands owned by Black people behind the bar and a part of your organization.’“

Diddy Describes Turning Ciroc Around

“I’m looking at their portfolio and they said we could start something from scratch,” Diddy then explained. “But I’m looking at their portfolio and I remember one night I was having a great, great time with Ciroc. I had some Ciroc, it was made by grapes and I remember the light bulb went off in my head. I said: ‘I don’t want to wait and develop nothing. Let me show you what I could do with Ciroc. Let me show you how I could turn your revenue around.’”

“They were losing $40 million a year,” Diddy also revealed. “I went and turned it around and took it to 2.6 million cases from 40,000 cases. This is something that’s never been done! And so 15 years later, even though I had that success, I was always fighting for Ciroc not to be pigeonholed – not to be pigeonholed as a Black brand, not to be pigeonholed as an urban brand. I already went through that!” He then went on to share how he was pigeonholed with his brand Sean John. “So with Ciroc, it was the same thing getting into the spirits industry. No matter what industry I went into, I always came up against this ceiling that they just wanted to keep me in the color section.” Keep an eye on HNHH for more updates on Diddy.

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Diddy Said DeLeon’s Watermelon-Flavored Tequila Wasn’t His Idea In A Lawsuit Against His Former Partners

July 5, 2023 by newhiphopnews

In May, Sean “Diddy” Combs filed a lawsuit against Diageo PLC, his partner in the vodka brand Ciroc and tequila brand DeLeon, accusing Diageo of racial discrimination. In classifying the brands as “urban” brands, the lawsuit alleges “Ciroc and DeLeon have been starved of resources,” including “production, distribution, and sales.” Now, a new court ruling has unredacted several portions of the lawsuit, revealing that Combs also accused Diageo of developing a watermelon-flavored tequila against his wishes — even after being informed of the racist associations that could be attached to such a move.

In the original lawsuit, Combs said Diageo had not invested in Ciroc and DeLeon, and said that a president at the company, Stephen Rust, told him “race was part of the reason Diageo limited the neighborhoods where the Combs brands were distributed.” Diageo denied the allegations and ended its partnership with Combs in late June. But New York State Supreme Court Judge Joel Cohen recently ruled that Diageo could not keep the entirety of the lawsuit secret.

According to Rolling Stone, which obtained the unredacted lawsuit, Combs was not only asked to downplay his connection with Ciroc, “with the goal of rolling back its ‘image of being an African-American brand,” Combs claims that the company specifically refused to take his advice regarding the potentially prickly nature of the perception of a Black-owned tequila company selling a watermelon-flavored tequila.

“Diageo showed up in person to Mr. Combs and his team with a developed watermelon-flavored DeLeon Tequila,” the lawsuit reads. “They did this despite DeLeon not having flavored tequila, Mr. Combs’ consistent objection to adding flavors, and the efforts to educate Diageo about the racial history and connotations relating to watermelon.” However, a Diageo spokesperson told Rolling Stone, “Mr. Combs supported, publicly endorsed for several years, and benefited financially from the success of Ciroc Summer Watermelon. His attempt to recast follow up discussions regarding innovations for DeLeon is, as is his entire suit, disingenuous and self-serving.”

Diddy’s not the only rap mogul to have trouble with his alcohol brands; 50 Cent recently settled in Rémy Martin’s suit against him, while Jay-Z sold a significant stake in his D’usse brand after a heated lawsuit with Bacardi.

CÎROC Taps ‘NTWRK’ & Designer Ev Bravado for Limited-Edition Jacket Drop on Sept. 29

September 27, 2022 by newhiphopnews

CÎROC teams up with shopping platform NTWRK and Ev Bravado for a limited release of two custom-made jackets, combining streetwear fashion, sports and spirits. While winning culture is prevalent in all three industries, the parties involve understand that wins taste better with a can of CÎROC Vodka Spirits, which is an official Vodka sponsor of the NFL, CÎROC. Tailgaters will agree with that as well.

The two custom-made jackets are inspired by Dallas and New York City, paralleled with the Giants and Cowboys Monday Night Football game. On Monday, tailgaters had a chance to previous to custom-made creation of Ev Bravado. The design derives from the iconography of both New York and Texas, where sports fans pay tribute to their respective teams.

The Cowboys proved to be superior in the first of two meetings this season, winning 23-16. Nevertheless, CÎROC and NTWRK has called on Ev Bravado and model/influencer J Mulan to enhance the Dallas and NYC connection.

Enter for a chance to win one of the two jackets via NTWRK. The drawing is currently live. Winners will be announced on Thursday, September 29 at 2pm PST / 5pm EST.

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