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Kanye West Is Mad At Adidas Again, This Time Over The Yeezy Day Promotion

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When you work with Kanye West, you have to take the bad with the good. Sure, the mercurial producer’s co-sign brings with it a legion of loyal (perhaps even lemming-like) fans who would spend a week’s lunch money on one of the man’s toenail clippings, but those guaranteed profits come with the probability that, at some point, you’re going to get on his bad side and wind up on the receiving end of one of his occasional reactionary rants.

Adidas has learned as much the hard way after Kanye accused the company of ripping off his Yeezy slide design for the Adilette 22 slides on Instagram (the post in question has since been deleted). Now, Adidas has apparently incurred his wrath yet again with its Yeezy Day promotion which is celebrated annually on August 2. This time, though, Kanye directed his comments to the Complex Instagram profile‘s DMs, accusing the company of greenlighting the unofficial holiday without his approval, in addition to bypassing him on colorways, employee hires, and re-issuing older Yeezy styles. He also accused Adidas of sabotaging his partnerships with Gap and Balenciaga. You can see his full statement below.

It should be noted that Kanye had similar complaints about Nike, and has an established history of … well, not reading his contracts thoroughly to know what rights and controls he actually has. He’s also been known to change his mind at the drop of a hat and he’s got a lot of plates spinning, so any company working with him probably isn’t exactly waiting on tenterhooks for his every dictate with deadlines to hit — something he’s also kind of notoriously bad at keeping up with.

Kanye Blasts Adidas For Doing Yeezy Day Without His Approval

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Today, August 2, is Yeezy Day at Adidas. Fans of the popular sneaker brand will get another shot at copping some of their favorite Yeezy styles from the last few years. Even though this aligns with West’s vision of making egalitarian clothing and for everybody that wants a pair of Yeezys to get a pair, Kanye basted Adidas for having Yeezy day without his permission.

In an DM to IG user @ChaseSeesGhosts, Ye claimed that Adidas came up with the Yeezy Day idea without his approval, and chose the shoes, picked the colors, named the shoes and stole his other style ideas. Along with going forward with Yeezy Day without Ye’s approval, Kanye also accused Adidas of other shady business practices.

“Adidas made up the Yeezy day idea without my approval then went and brought back older styles without my approval picked color and named them without my approval,” West wrote. “Went and hired people that worked for me without my approval stole my colorways without my approval went and hired a gm of Yeezy without my approval took talent on the production side and sprinkled them throughout adidas originals without my approval.”

Kanye was not finished there. He then accused Adidas of slowing down production on shoes for his Yeezy Gap x Balenciaga collection and lying to Kanye about not being able to manufacture more Yeezy slides but turned around and produced the Adidas slide, which Kanye has come out against, saying that it resembles a Yeezy slide.

“Even though they did a Balenciaga collaboration they completely slowed down production on the shoes me and Demna developed for Gap by trying to bully Gap even though my contract states I can do casual shoes which I was doing when I did fashion shows. When I originally ordered adidas to make more Yeezy slides the GM lied to my face and said they didn’t have the capacity meanwhile adidas was copying my slides and making their own versions of the Yeezy slide,” West said.

You can check out Ye’s grievances below.

The post Kanye Blasts Adidas For Doing Yeezy Day Without His Approval appeared first on The Source.

Ye Returns To Instagram To Call Out Adidas For Copying His Shoes

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Kanye West

Kanye has been relatively quiet on social media as of late, but it seems as if the apparent copying of one of his sneakers made him speak about it on IG.

A few weeks ago, the first pictures of Adidas Adilette ’22 slide dropped. Many people were excited to get the slide as it resembled a Yeezy Slide, which, unlike the Adidas slide, is hard to get and always sells out. The Adidas slide has since dropped and sold out, and are expected to release in multiple colorways on June 23.

Ye took to Instagram to scold the German sportswear brand and call out its CEO Kasper Rørsted.

“THIS IS YE driving down the same street Kobe passed on,” Ye said. “Maybe I feel that Mamba spirit right now To Kasper I’m not standing for this blatant copying no more To all sneaker culture To every ball player rapper or even if you work at the store This is for everyone who wants to express themselves but feel they can’t cause they’ll loose their contract or be called crazy Bravery is not not being afraid Bravery is overcoming your fear for your truth This Ye with the blue paint on my face These shoes represent the disrespect that people in power have to the talent This shoe is a fake Yeezy made by adidas themselves I’m not talking to DC about this either Kasper come talk to me Happy Monday.”

What makes this interesting is that Kanye is in partnership with Adidas to produce and market his Yeezy brand shoes. Adidas does not own the Yeezy’s and in the past, have made shoes that somewhat resemble Yeezy’s.

Kasper has not responded to Ye’s allegations and it is unsure that he will.

The post Ye Returns To Instagram To Call Out Adidas For Copying His Shoes appeared first on The Source.

Kanye West Calls Adidas’ New Shoe A ‘Fake Yeezy,’ Accusing CEO Kasper Rørsted Of ‘Blatant Copying’

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Kanye West isn’t happy about Adidas’ new shoe, calling out the company’s CEO over “blatant copying” and calling the Adilette 22 slides ” a fake Yeezy made by Adidas themselves.” After deleting his first-quarter shenanigans from Instagram, it looked like he’d return to using the platform primarily to showcase his creative endeavors, like this weird McDonald’s packaging redesign. That lasted less than a month; he returned today to post a screenshot of the Adilette (apparently taken from a sneaker interest site) and lambast the German shoe manufacturer, despite the fact that they’ve been his design partner since 2015.

“THIS IS YE driving down the same street Kobe passed on,” he wrote. “Maybe I feel that Mamba spirit right now To Kasper I’m not standing for this blatant copying no more To all sneaker culture To every ball player rapper or even if you work at the store This is for everyone who wants to express themselves but feel they can’t cause they’ll loose their contract or be called crazy Bravery is not being afraid Bravery is overcoming your fear for your truth This Ye with the blue paint on my face These shoes represent the disrespect that people in power have to the talent This shoe is a fake Yeezy made by adidas themselves I’m not talking to DC about this either Kasper come talk to me Happy Monday”

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… Look, man. Not to be that guy, but… Pot, meet kettle. Remember Nike’s Roshe silhouette? That year you couldn’t go anywhere without running into 500 pairs of those things on everyone’s feet from hardcore sneakerheads to errand-running girl dads. Then, Kanye switched teams from Nike because he didn’t like the terms of his partnership there, only to go to Adidas and drop the Yeezy Boost 350 — which looks almost exactly like Nike Roshes, despite his claim that it’s the “most iconic shoe of the past 15 years.” (Let’s not even get into how Walmart sued him because his new Yeezy Gap logo looks just like Walmart’s or how people thought the original Yeezy Slides look just like Crocs.)

Anyway, I’m sure this will lead to all kinds of chaos in the sneaker world this week, so if you’re an enthusiast (or a recovering one), buckle up. There could be some seismic shifts in the future.

Quavo Teams with adidas Headphones for Limited-Edition True Wireless Earbuds

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Quavo Teams with adidas Headphones for Limited-Edition True Wireless Earbuds

adidas Headphones and Grammy-nominated recording artist Quavo have collaborated to release the adidas Z.N.E. 01 ANC Quavo, which combines personalized design, music, and sonic innovation. The headphone cover, which was created in conjunction with Quavo, features handwritten lyrics in silver from the rapper’s unreleased album “Cheat Code,” while the earphones feature “Quavo Huncho” and “Cheat Code” in the same silver writing. This limited-edition release follows Quavo and adidas Headphones’ first collaboration to launch the adidas Z.N.E. 01 ANC, which has since been updated.

On adidasheadphones.com, the official countdown to launch has begun, with limited quantities available worldwide on a first-come, first-serve basis commencing on Thursday, May 19 at 10 a.m. EST.

Quavo was at the core of the creation process for the limited-edition earphones, made for those with an active lifestyle like himself. He is most known for being the vocalist of the legendary hip-hop/rap band Migos and his love of sports and basketball in particular.

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“When working on my new album, I hand wrote lyrics on a note, which later inspired this collaboration and concept for the headphones,” said Quavo. “I’m excited to be teaming back up with adidas Headphones to offer my fans these limited-edition earbuds designed by me with style, sound and music in mind.”

The adidas Z.N.E. 01 ANC is a fully equipped true wireless earbud designed to meet the rigors of training routines and everyday living head-on as a brand focused on sport and leisure. The game-changing earbuds have the following feature active noise canceling alongside passive transparency for both efficiency and safety, interchangeable ear tips and wings for a perfect fit, 20 hours of playtime, and on-and-off the field comfort for both sports and lifestyle needs.

“We are so excited to be continuing our partnership with Quavo on this limited-edition design that combines the ultimate audio experience in a customized look,” said Ella Renneus, Creative Design Lead at adidas Headphones. “Quavo’s eye for fresh design marries perfectly with our earbuds that fuse together innovation and the highest quality materials.”

The post Quavo Teams with adidas Headphones for Limited-Edition True Wireless Earbuds appeared first on The Source.

Adidas Is Using Body-Snatching A.I. To Put You Into The Metaverse

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Adidas NFT

Adidas has created a hype reel to introduce the world’s first personality-based, AI-generated avatar for the metaverse. Users will be able to create their own unique avatars after taking a “personality test.” Adidas is introducing their newest venture into the metaverse with a new platform that lets fans create their own unique avatar based on their […]

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adidas and Eric Emanuel Team for Streetwear Line for McDonald’s All-American Games

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McDonald’s and adidas have just released their newest line of All American Games attire, which includes snap trousers, shorts, graphic tees, hoodies, and more, all created by Eric Emanuel and showcasing unique designs from previous Games wear. From Duke-bound Dereck Lively II to Girls Game co-MVPs and future UCLA Bruins Kiki Rice and Gabriela Jaquez, this is the drip worn by your favorite 2022 McDonald’s All Americans.

The McDonald’s All American Games have been the premier high school basketball showcase featuring the country’s best 48 girls and boys players for over 45 years. Over the last four decades, the McDonald’s jersey has been worn by some of basketball’s most famous players.

The gear is available now on adidas.com/us/mcdonalds and select adidas retailers while supplies last. You can see the All American stars in pieces from the collection below.

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Adidas Announces HBCU Student Athlete Ambassador Network

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ADIDAS

Adidas is announcing a new “name, image and likeness” network that’s open to student-athletes at NCAA Division One schools sponsored by the company.

The new network allows 50-thousand students throughout 23 sports and 109 schools to be come paid spokespeople for the brand.

Adidas says the program is set to launch in phases over the next 12 months, starting with historically Black colleges and universities and also Power Five conference partners in the fall.

“The adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years,” Jim Murphy, Adidas NCAA program lead, said in a statement.

It will be available to other participating schools by April of next year.

Student athletes will initially be paid a percentage of the sales they drive at adidas.com or the adidas app, as well as the ability to be paid per social media post. The company didn’t disclose how much the student athletes would be making if they choose to participate in the new program.

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