adidas

Pelé Reportedly Received $120K From Puma Leading To Massive Adidas Feud

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Soccer legend Pelé passed away yesterday at the age of 82. He was a true legend of the sport as he won a record three World Cups for his home country of Brazil. To this day, Pelé remains one of the most influential soccer players in the entire world, and for good reason.

Overall, he was seen as someone who could inspire more than just a Nation, but the entire world. He was soccer’s first global superstar. Without him, people like Lionel Messi and Cristiano Ronaldo simply would not exist. Consequently, the whole world holds him in high regard.

Pele, winner of the Inspiration award, attends the GQ Men Of The Year Awards at the Tate Modern on September 5, 2017 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)

Pelé x Puma

Following his death, many took to social media with interesting stories about the soccer star. Joe Pompliano came through with arguably the coolest of them all. If you are a big sneaker fanatic, you are going to love this.

Firstly, it beings with Adolf and Rudolf Dassler who were two brothers who went into the sneaker business together. Eventually, the two had a falling out and went on to create competing companies. Adolf created Adidas and Rudolf made Puma. While they were in competition, they had reportedly created a pact that made it so neither company would sign Pelé to an endorsement deal. Overall, they felt like the soccer star was so expensive he would make them go bankrupt.

Unfortunately, Puma immediately went back on its word and during the 1970 World Cup, they paid Pelé to tie his show at midfield. With the camera closing in on his shoe, it revealed that the Brazilian was wearing Puma. Subsequently, Adidas was angered, while Puma went on to sell millions worth of shoes and cleats.

Overall, it is an incredible story that speaks to just how important Pelé was as an individual. He could influence the masses, and with everyone watching the World Cup, he ultimately ignited a huge sneaker war.

Let us know what you think of this story, in the comments section down below.

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Adidas Is Reportedly Sitting On $530 Million Worth Of Yeezys

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At this point, everyone knows that Adidas has dropped Ye from its brand. After all, Kanye was doing some wild things on social media at the time, and quite frankly, he still is. Overall, no brand wants to be associated with straight-up Nazi propaganda, at least not post-World War 2.

Now that Ye is gone from the brand, Adidas has had to make some huge decisions in regard to how the brand will operate. Yeezy made up seven percent of their business. Additionally, according to USA Today, Yeezy accounted for $1.8 billion in revenue this year. Had it not been for the controversies, that number would have been higher

Kanye West, center, and his son, Saint West, got front row seats next to Golden State Warriors co-owners Joe Lacob and Peter Guber as they watch the game against the Boston Celtics in the second quarter at Chase Center in San Francisco, Calif., on Wednesday, March 16, 2022. (Photo by Ray Chavez/MediaNews Group/The Mercury News via Getty Images)

Adidas Has A Problem On Its Hands

In a new report from the Financial Times, it was revealed that Adidas is currently sitting on $530 million worth of Yeezys. By this, we mean the Yeezys that already had the Yeezy branding on them. In the future, the three-stripes brand will sell the original designs without Yeezy branding. However, they produced a whole lot of sneakers prior to cutting ties with Ye.

At this point, there is no telling what Adidas could even do with the shoes. No matter what, they are in an incredibly bad spot. If they burn the shoes, then that is $530 million down the drain. Meanwhile, they can’t sell them because that would be against the morals of the brand.

Kanye West onstage during the 2022 BET Awards at Microsoft Theater on June 26, 2022 in Los Angeles, California. (Photo by Paras Griffin/Getty Images for BET)

Overall, this has been a hard time for the brand, and it will only get harder from here. Without Yeezy, Adidas could see some massive losses in 2023. Not to mention, there is no guarantee that the Yeezy rebranding is successful.

Let us know what you think Adidas should do, down in the comments below. Additionally, stay tuned to HNHH for the latest news from the sneaker world.

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Adidas To Reevaluate Balenciaga Partnership

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Adidas is one of the biggest sportswear companies in the world and as you can imagine, they take their brand image quite seriously. With that being said, it stands to reason they wouldn’t want to be associated with bigotry and child exploitation.

Consequently, Adidas has already dropped Kanye West and the Yeezy brand from its roster. Following an anti-Semitic crusade from the likes of Ye, the three stripes brand decided to take action. Now, it appears as though they are doing the same thing with Balenciaga.

Adidas shoes are seen at a store in Krakow, Poland on November 7, 2022. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

Adidas x Balenciaga Suspended

According to the likes of Sneaker Freaker on Instagram, the Adidas x Balenciaga Stan Smith has been suspended. One consumer was told that their pre-order for the shoe had been delayed. In the message, the brand confirmed that it suspended the collab with Balenciaga. Subsequently, they will be reevaluating what they want to do, moving forward.

As many of you already know, Balenciaga came under fire recently for its bizarre ad campaign that featured children in bondage costumes. Additionally, there were some weird texts surrounding the images. There was even a legal document that had to do with child exploitation. Overall, this had many calling for the cancelation of Balenciaga, and with good reason.

Adidas shoes are seen at a store in Krakow, Poland on November 7, 2022. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

At the time of writing this, it remains to be seen whether or not Adidas will reinstate the collaboration. However, if they do, then many will be upset, especially with how the Kanye relationship ended. Fans want to see some consistency, and Adidas has an opportunity to demonstrate that.

This remains a developing story, so stay tuned to HNHH for the latest news and updates from around the sneaker world. Additionally, let us know what you think of this decision, in the comments down below.

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Adidas Is Reportedly Gearing Up To Release Former Yeezy Designs Without The Kanye West’s Branding

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It has only been a few months since Adidas cut ties with Kanye West and the company is reportedly already preparing to start releasing its former Yeezy Supply models without the rapper’s branding. Alleged photos of the rebranded Adidas 350 V2 model hit Twitter, setting the trending topics abuzz with users weighing in on the move. The overwhelming sentiment appears to be that without the Kanye co-sign, the 350s could end up being DOA when they supposedly hit shelves early next year.

Kanye’s partnership with Adidas hit the skids sometime over the past year, with the rapper using his social media to criticize Adidas employees, including former CEO Kasper Rørsted and Vice President Daniel Cherry. He called the Adilette Slide a “fake Yeezy” despite some pretty obvious cosmetic differences, and even called out the brand for its Yeezy Day promotion going ahead without his approval — approval industry sources say he refused to give unless his demand to be installed as CEO was granted. When he started making antisemitic comments on social media and in interviews, claiming a cabal of Jews controlled the world economy, Adidas put the partnership under review. In the end, Kanye was sent packing with 100 percent of his brand but none of the designs, which Adidas created with its own resources and some input from Kanye. As it turns out, that brand may not be worth much at this point.

It was later revealed that throughout the partnership, Kanye had behaved extremely unprofessionally, bullying employees, harassing them with porn, and otherwise terrorizing anyone who had to work with him. Although Yeezy Supply brought in at least a billion dollars annually, in the end, Adidas seems better off without him — and if the 350s don’t sell, something tells me they’ll be just fine without them.

Kyrie Irving Gaining Interest From These Sneaker Companies

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Kyrie Irving has been dealing with quite a bit as of late. Of course, he lost his deal with Nike following his unfortunate post on social media. Although Kyrie has apologized for his actions, Nike has decided to drop him from the brand. Now, Kyrie will have to look elsewhere for a sneaker deal.

There are plenty of amazing sneaker brands out there. Nike isn’t the only fish in the sea, although they are the biggest one. Having said that, there are plenty of up-and-coming brands that aren’t as mainstream, who could use Kyrie’s services. Simply put, the point guard has options.

Kyrie Irving #11 of the Brooklyn Nets and head coach Jacque Vaughn talk during a pause in play during the first half of a game against the Washington Wizards at Capital One Arena on December 12, 2022 in Washington, DC. (Photo by Jess Rapfogel/Getty Images)

Brands Want Kyrie Irving

According to Brandon “Scoop B” Robinson of Bally Sports, Kyrie is being pursued by quite a few imprints. For instance, Adidas, New Balance, and Puma are all keeping their eyes on him. Furthermore, independent sneaker brand SIA has already met with Kyrie.

“I can tell you that last week, Irving and his representation did meet with independent sneaker owner SIA, and there’s no imminent decision on whether or not Irving and his team will sign with the company.,” Robinson reported. “But I’m told everybody is paying attention to the Nets point guard. Everybody’s reached out, and that’s including, I’m told, Adidas and others.”

No matter what Kyrie does, there will certainly be people out there who want to follow him. He remains a popular figure, and he has always delivered some dope sneakers. Whether or not another brand can execute his vision, still remains to be seen.

Let us know which brand you think Kyrie should work with, down in the comments below. Additionally, stay tuned to HNHH for updates on this developing story.

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Mexico Madness: On Tour With Daniel Desmarais, Bad Bunny & adidas’ Last Forum

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  • Photography by Shane Duncan

  • Image via adidas

  • Image via adidas

  • Image via adidas

  • Photography by Israel Asiaw

  • Daniel Desmarais / Photography by Israel Asiaw

  • Photography by Israel Asiaw

  • Photography by Israel Asiaw

  • Photography by Israel Asiaw

  • Photography by Israel Asiaw

  • Photography by Israel Asiaw

  • Photography by Israel Asiaw

Adidas Basketball’s 2023 Collection: Remember the Why

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Adidas Basketball is broadening their reach into luxury sportswear apparel with the unveiling of its ‘The 2023 Collection: Chapter 01’. 

This collection marks the beginning of the brand’s series of premium offerings and features luxury sportswear designed to deliver “style versatility – on and beyond the court.” This includes premium sweats, track pants, sleeveless shirts, and shorts in a muted palette.

Adidas Basketball’s latest film ‘Remember The Why’ highlights how Adidas prides itself on upholding “the Three Stripes’ revolutionary spirit and strips away the excess with a refreshing new palette for the game.”

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Distractions are a part of everyday life. From scrolling on handheld devices to the stress of cynics trying to knock us off our game, daily intrusions are embedded all throughout routines. Adidas writes, “We look for a way to reset; to find a little silence and focus on what matters most. In reality, it’s a journey spent rediscovering the moment we first found our Why—the reason we were inspired to begin with. It’s this spirit that drives the next chapter of adidas Basketball. Crafted to serve the modern athlete while building on pillars of the past, the new collection establishes its versatility by focusing on the essentials: form, function and color.” Eric Wise, Adidas Basketball’s global general manager, advocates the importance of connecting back with the source of passion that inspired us to do what we love in the first place. 

This collection transcends the scope of basketball as it reaches into the heart of all that basketball touches. Fashion, music and culture are all watered by the devotion found out on the hardwood. Adidas’ press release says, “In many ways, basketball has been a cultural catalyst on a global scale for over half a century; the lines between on-court performance and off-court style are blurred now more than ever.” This collection rests at the intersection of possibility. Modern design selections from colorways to oversized fit, all embrace the communities we each individually influence. 

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The ‘2023 Collection: Chapter 01’ offers time tested silhouettes  launching in ‘halo green,’ ‘metal grey’ and ‘cloud white’. It is available for purchase on the Confirmed App and at adidas.com/us/chapters-basketball, with prices ranging from $35 to $90 US dollars.

Chapter 01: Remember The Why by Adidas

The post Adidas Basketball’s 2023 Collection: Remember the Why appeared first on The Source.

It Took Nearly A Decade, But Kanye West Finally Admitted That Sway Actually ‘Had The Answer’

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In 2013, Kanye West infamously launched a longstanding meme during an interview with Shade 45 radio host Sway Calloway when he exploded on the host after being questioned about his fashion ambitions. “You don’t have the answers!” he roared when Sway suggested that he produce his Yeezy clothing line independently. But today, it appears he’s changed his tune after dealing with protracted disputes with apparel manufacturing partners Adidas and Gap for the better part of the summer — and really, almost since the start of those partnerships.

In a new interview with ABC News excerpted on Good Morning America, Kanye admits, “You know what? I will go ahead and say Sway had the answer,” grinning sheepishly. “I know people on Twitter are gonna be like, ‘No!’”

Kanye declared his plans to go it alone after sending notice of intent to cut his deal with Gap short earlier this month. The deal, which was to run through to 2030, became unsatisfactory to him when he alleges the company did not follow through on its end, which he says included plans to build brick-and-mortar Yeezy stores and make his designs available in its own stores by 2021. Over the past month, he’s expressed his dissatisfaction with both Gap and Adidas in a series of needling posts on Instagram, including sharing a draft from his legal team summarizing the details of his licensing deals with both companies.

As Kanye (and Sway) are likely sure to learn soon, producing at the scale that Kanye foresees for himself isn’t quite as easy without a global partnership; perhaps, in a few years, a more humble Ye will also admit that he didn’t really have the answers either.

For fun, you can check out Kanye’s original interview with Sway below.

Kanye West Plans To Discontinue Corporate Partnerships With Adidas and Gap: ‘It’s Time for Me To Go It Alone’

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The next phase of Kanye West’s career may not include adidas or Gap. Speaking with Bloomberg, YE revealed he will look forward to creating without the assistance of corporate giants.

“It’s time for me to go it alone,” Ye said. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the Foam Runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”

Expanding on the conversation more, YE stated his corporate partners will be his “new baby mamas” as the rest of their partnerships will have to be a “co-parent” situation.

Ye is currently in a battle with Adidas. All through Labor Day Weekend, Ye dropped images of the brand’s executives on Instagram, most notably attacking Senior Vice President/General Manager Daniel Cherry III over his releasing product and his choice of headwear.

Hitting Instagram, Ye revealed Adidas attempted to sever ties with him and offered a one billion dollar payout, which he denied.

“The fact [adidas] felt they could color my shoes and name them without my approval is really wild,” Ye wrote. “I really care about building something that changes the world and something I can leave to my kids. They tried to buy me out for 1 billion dollars. My royalties next year are 500 million dollars alone.”

Ye would also reveal that his legal team advised him not to post anything on Gap, another one of his partners, for ten days.

The post Kanye West Plans To Discontinue Corporate Partnerships With Adidas and Gap: ‘It’s Time for Me To Go It Alone’ appeared first on The Source.

Kanye West Plans To Leave Adidas And Gap Once Their Contracts Expire: ‘No More Companies Standing In Between’

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Kanye West’s grievances with Adidas and Gap have been made readily apparent on social media by Kanye himself, and now he wants to “go it alone,” according to a new interview with Bloomberg. After accusing both companies of falling short in their obligations and stealing designs while making odd demands and stonewalling on product approvals, Kanye now apparently believes that he can fund his Yeezy apparel and footwear design, manufacture, and marketing himself.

Among his demands to his business partners are opening brick-and-mortar Yeezy stores (at a time when retail is moving more and more online), a 20% royalty from all the shoes bearing his name from Adidas (he already receives around $200 million in annual royalties and does not front the cost of research, development, or manufacture of the shoes), and chairs on both companies’ boards of directors.

While he acknowledges that both deals have been quite lucrative for him — his “billionaire” status is based largely on the long-term health of those deals and the royalties he receives from them — he is adamant that he can do just as well on his own. He also recognizes that these contracts both have long remaining terms; his Adidas deal expires in 2026, while his Gap one will remain in effect until 2030.

“It’s time for me to go it alone,” he told Bloomberg. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience… They my new baby mamas. I guess we’re just going to have to co-parent those 350s.”